Management

The word ‘Leader’ comes from ‘Lord’, which meant, in Old Norse, the course of path of a ship at sea. The leader was the captain, who in Viking days was usually steersman and navigator as well. Now, whether one is the leader of a nation, of a business, of a department or of a home, one has to have the following characteristics, The ability of thinking deeply The ability of effective communication The ability of foreseeing the future and taking necessary corrective action from time to time The ability of making things happen The image and the character of any group are reflections of the image and the character of its leader… the man who makes all the difference. -Mahatma Gandhi

Two mark questions II yr MBA Advertising and Sales Promotion Question Bank – Short Questions  This set of questions is very useful for students who are studying under Anna University Curriculum for the subject code  BA 1723  Advertising and Sales Promotion   Advertising and sales promotion Define advertising Define advertorial What is advocacy advertising? What is aerial advertising? What is agricultural advertising? What is art? What is the role of an art director? What is attention value? What is billboard? What is body copy? Define brand Define brand equity Define brand loyalty What is the role of brand manager? What is called as blind advertisement? What is brand mark? Define business advertising. What is celebrity endorsement ad? Define classified advertisement? Who is called as client? What is commercial pod? Define comparative a

Digital Marketing / Internet Marketing Question Paper 1.      Compare online and offline marketing strategies and write the advantages of combining both 2.      Define social media marketing; Write a social media advertising plan for an e-commerce portal. 3.      Discuss the strategies of Email Marketing. 4.      Email Marketing strategies are not effectively utilized by companies- Discuss 5.      Explain social media strategies 6.      Explain the benefits and importance of Affiliate Marketing 7.      Explain the need and importance of Digital Marketing. 8.      Explain the scope, importance and advantages of Digital Marketing. 9.      How do you integrate online and offline marketing? Explain 10.                      How online marketing is advantageous than offline marketing? Explain the merits of integrating online and offline advertising with examples 11.                      Is online reputation management important? Suggest a suitable ORM strategy for a n

PhD Viva Voce Presentation PPT - Sample Click the link to see the full presentation   https://drive.google.com/file/d/0B_kky3YZlxTfZlk5NHZWNGs4SEE/view?usp=sharing

 International Marketing - Question Bank 1.       ‘Analysis Of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss 2.       “Operating in International Market is much more complex than Marketing Domestically”. Critically evaluate and write your views 3.       A ready made garment small scale Indian Manufacturer willing to enter US market 4.       An Indian steel company planning to get into Overseas- markets. 5.       An Internationally reputed Fast Food Chain – Quick Service Restaurant (QSR)’ willing to enter Indian Markets. 6.       Analysis of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss 7.       BEL, Bangalore bagged an export order for transformers from Brazil. Guide the process to export goods. 8.       Briefly discuss various barriers to international marketing of services. Examine how they can be overcome with the implementation of GATS 9.       De

Business Communication PPTs As per Dayananda Sagar University Syllabus https://drive.google.com/file/d/0B_kky3YZlxTfSjcwNGR1aEFmeEE/view?usp=sharing

Dayananda Sagar Business School PGDM I Year Batch 2015-17 Course Title                 :           Strategic Management Instructor                    :           Dr.S.Saiganesh, Associate Professor Email                           :           saaigee@yahoo.com , www.saiganeshhosur.blogspot.com Text Book                    :                Charles W.L.Hill & Gareth R.Jones – Strategic Management                                           Theory , An Integrated approach Course Description This course is designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management. This course explores the issues of defining corporate mission, objectives, and goals. Focus on the analysis of the firm's external and internal environment to identify and create competitive advantage in a global context. Pedagogy Pedagogy for teaching will be a mix of lectures, class discussions; in-class exercises,