Management

Dayananda Sagar Business School PGDM I Year Batch 2015-17 Course Title                 :           Strategic Management Instructor                    :           Dr.S.Saiganesh, Associate Professor Email                           :           saaigee@yahoo.com , www.saiganeshhosur.blogspot.com Text Book                    :                Charles W.L.Hill & Gareth R.Jones – Strategic Management                                           Theory , An Integrated approach Course Description This course is designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management. This course explores the issues of defining corporate mission, objectives, and goals. Focus on the analysis of the firm's external and internal environment to identify and create competitive advantage in a global context. Pedagogy Pedagogy for teaching will be a mix of lectures, class discussions; in-class exercises,

PGDM I Year Batch 2014-16 Course Title               :           Principles of Management Text Book                             :                Management, Stephen P. Robbins, Mary Coulter Faculty                                  :               Dr.S.Saiganesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description The aim of the course is to provide comprehensive understanding of the major functions of management. Emphasis is on planning, organizing, leading and controlling. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management. The principles are relevant to any type of organization or group, empowering the student to lead others, negotiate, embrace change and better understand the role of business in society. Pedagogy Pedagogy for teaching will be a mix of lectures, class discussions; in-class exercises, video presentations, article reviews and case analyses. Emphasis will b

PGDM II Year Batch 20013-15 Course Title               :           International Marketing Text Book                   :           Global Marketing - Prentice Hall - Warren J. Keegan / Mark C. Green Faculty                       :           Dr.S.Saiganesh Course Description This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies are also discussed. Pedagogy Pedagogy for teaching will be a mix of lectures, class discussions; in-class exercises, video presentations, article reviews and case analyses. Emphasis will be on concept learning and case analysis.   Evaluation Scheme (During the term Assessment) Midterm Examination – 40 %  - Attendance – 10% -  Assignments – 10% - Case Discussion / Case  presentations – 20% -  Individual /

PGDM II Year Batch 20013-15 Course Title                :            Product and Brand Management Text Book                             :                Strategic Brand Management, Building, Measuring and Managing Brand Equity-Kevin Lane Keller Faculty                  :               Dr.S.Saiganesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description   The aim of the course is to provide a comprehensive understanding of the subjects of brands, brand equity and strategic brand management. It will introduce students to concepts and techniques as well as current thinking on design and implementation of marketing programmes to build strong brands, and sustain them over time in varying product market contexts. The course also provides an overview of the product management function, the role and responsibilities and tasks of a product manager in implementing marketing and brand strategies. Pedagogy   Pedagogy for teaching will be a mix of le