Management

Google tested its new product 'Google Drone' outside the US. Ambiguity in getting permission (security is the reason) from FAA is the reason for testing it outside the US. Anyways, Google again proved it as an innovative company.  Google Drone GD is an unmanned vechicle to carry the goods for the customers. A new way in Supply Chain Management (SCM). GD can rewrite the rules of Supply Chain Management Suitable to the countries where there is poor infrastructure  Accuracy can be improved and breakage can be reduced in delivering goods. Cost on distribution can be reduced, in turn customers get the benefits.  Encourages more online purchases.

Creativity without product quality will lead to negative publicity of the brand. In the process of creative ads, the ad maker has to meticulously understand the in and out of products and processes to connect it to the Marketing Communication. Keeping the product's quality as the base, creativity in communication has to be built. Creative advertisements bring the customer's to the shop, but product speaks to the  customer's in long run in the form of quality. The following steps can be considered in advertisement to avoid the above said problem. Don't over-promise Avoid exaggeration Ensure Creativity is supported by Quality Don't trust only advertising, trust VALUE OFFERED to customers Don't let creativity overtaking reality

Creative People are especially observant, and they value accurate observation (telling themselves the truth) more than other people do They often express part-truth, but this they do vividly, the part they express is the generally unrecognized; by displacement of access and apparent disproportion in statement they seek to point to the usually unobserved. they see things as others do; but also other do not. They are born with greater brain capacity, they have more ability to hold many ideas at once, and to compare more ideas with one another hence to make a richer synthesis. They are by constitution more vigorous and have available to them an exceptional fund of psychic and physical energy. Their universe is thus more complex and in addition they usually lead more complex lives. They have more contact then most people do with the life of unconscious with fantasy, reveries, the world of imagination

Creativity enables the ad creator to arrest the attention of the audience. How can creativity be "defined" in case of ad making. Is it possible to define it. What is the comprehensive definition of creativity in ads. Is creativity a science or art. If it is science what formulae decide the success of creative ads. if it is an art how it can be executed to win the hearts of the audience. is creativity to make TV ads is same as the creativity to make Print ads. These are the few questions which can give a picture of creativity. These questions will be addressed one by one.answers.com defines creativity as the ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. Is new things are creative according to this definition, is giving solution to a problem is creativity. Therefore any definition to creativity cannot be comprehensive or authoritative. Anyone's or everyone's vie