Management

Sonic (Music) Branding No doubt visual communication (visuals in TV ads) has got high impact than marketing messages sent as text.  Reaching and attracting audience through sound (audio) and registering the brand in the mind is possible for some brands like Airtel, Titan, Intel and Nokia. Commercials of these above said brands end up with a special tones as part of their branding activity.  Usage of sound as an appeal to get the attention of listeners and occupying a space in their minds and placing the brands appropriately is Sonic Branding. Sonic Branding is also termed as Sound Branding, Music Branding or Acoustic Branding. To give a memorable identity to a brand, sound in the form of jingle or short music note at the end of the commercial. Customers remember the brand in the form of music and get a long lasting memory. Music strongly influences customers in recalling and remembering the brand. Sonic logos are the key elements of sonic branding. Sonic logos are also called a

  PGDM II Year Batch 2014-16 Course Title               :           Product and Brand Management Text Book                    :            Strategic Brand Management, Building, Measuring and Managing Brand Equity-Kevin Lane Keller, Third Edition, 2011 Faculty                        :           Dr.S.SaiGanesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description The aim of the course is to provide a comprehensive understanding of the subjects of brands, brand equity and strategic brand management. It will introduce students to concepts and techniques as well as current thinking on design and implementation of marketing programmes to build strong brands, and sustain them over time in varying product market contexts. The course also provides an overview of the product management function, the role and responsibilities and tasks of a product manager in implementing marketing and brand strategies. Pedagogy Pedagogy for teaching will be a