Management

Don't just set goals, Do goals - Robin Sharma To become a bigger person walk into a bigger vision - Robin Sharma We can tell how many seeds are there in an apple, but we cannot tell how many apples are there in a seed. Man is the Product of his Thoughts Success is a journey not a destination Your "I-CAN" is more important than your IQ Shift from "CAN-I ?" to "I CAN" Shift from Being Busy to ACHIEVING RESULTS - Robin Sharma Too much Entertainment is a symptom of a person without clear vision and a burning ambition - Robin Sharma Being humble we gain more and loose nothing  Enjoy Comfort, but never loose your hunger. Your Growth is your Reward - Robin Sharma If you're not being laughed at and criticized at least once a week for the size of your dreams, you're dreaming too small - Robin Sharma Make your 'CAN' larger than your 'CAN'T' and your 'DREAMS' bigger than your 'DOUBTS'- Robin Sharma

In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences between Rural and Urban Consumer lifestyle 11.   Distribution channels of Rural India 12.   Empowerment of rural consumers in India 13.   Exploring new possibilities of market expansion in the rural India 14.   Government Campaigns and

PhD Plan You’ve got three years, which sounds like an enormous amount of time, but then again, you’ve got to produce a thesis of up to 100,000 words – a daunting task. However, by breaking the process down into steps, a realistically planned PhD schedule, with clear goals built in along the way, can help ensure that the big deadline (ie the submission of the final draft of your thesis) is well within sight from the outset. Proper planning of the research work makes the work easy to complete it on time. Finalize the title Be clear on the area of your research. Read concepts related to your interested area and collect relevant information.  Finalize the broad title first, after collecting and reviewing the literature, the title can be altered with modifying the core research subject. Refer various university websites and browse  www.vidyanidhi.org.in/   for PhD titles. You can Google the titles to get an idea of the previous works done in your area of specialization. Col

My Publications in Websites and Newsletters Article published in www.indiaeducation.net on “Strategic HRM towards Organisational Performance” 14th November 2007 Article published in www.indiaeducation.net on Narcissistic Leadership- A Thematic Framework” 6th November 2007 Article published in www.indianmba.com on “An Insight into Careers in Human Resource Management” 5th November 2007 Article published in www.indianmba.com on “Going Rural – A New Marketing Mantra” 10th October 2007 Article published in www.indianmba.com on “Rural Marketing – A Critical Review” 8th October 2007 Article published in HRD Newsletter on “Are You Really In-Charge?” July 2007 issue pp 21-22

My Publications in Journals and Magazines §   “A Bird’s Eye View of Brand Rajinikanth”, Primax International Journal of Commerce and Management Research , 2(2), September 2014 §   “Audience Engagement Behaviour towards Television Advertisements”, Primax International Journal of Commerce and Management Research , 1(1), April –June 2013 pp 15-24 (ISSN: 2321- 3604) §   “Avoidance Behaviour of Audience towards Television Advertisements" Asia Pacific Journal of Marketing & Management Research 1(2), October 2012, ISSN 2319-2836 §   “Consumer Perception Towards Television Advertisement”, International Journal of Research in Computer Application and Management  2(9), September 2012, (ISSN 2231-1009) §   “Insights on Social Media Advertising” International Journal for Management Research and Engineering 1(4), July 2012, (ISSN 2278 -1013) §   “Consumer Perception of Line Extensions in Shampoo Category” International Journal of Management  Rivulet ,  January 2012 §      

Thesis available online http://www.amazon.in/Audience-Behaviour-Towards-Television-Advertisements/dp/3659252786

Strategic Management – Question Bank 1. Briefly describe Chandler's and Porter's perspectives on strategy and structure. Illustrate your answer with examples. 2. 'The operative part of leadership capability lies in the ability to handle people in a manner that they give their best for a cause, organization and the task in hand. Comment on the statement with respect to handling colleagues and handling bosses. 3. Why is it important to integrate R&D into corporate strategy ? Briefly discuss the factors which should be taken into consideration if the innovation process is to be managed successfully. Explain giving examples. 4. Briefly explain the following (a) The Corporate Rating Approach (b) The Constituency Group Attitudes Audit (c) Partial Social Audit/Aspect Audit 5. Discuss the various modes of technology transfer. Explain the evaluation of technology with respect to the customers and the buyer's points of view. 6. (a) "Good governance is e