Rural Marketing - Research Topics
In the following topics research can be conducted in Rural areas of India
1. A comparative
study of growth, challenges and opportunities in FMCG of rural market
2. A study on
performance of Hindustan Lever's project Shakti marketing FMCG to the rural
consumer
3. Accessibility
and Infrastructural Facilities in Rural Area
4. Advertising and
Sales Promotion in Rural India
5. Booming rural consumption
patterns and its impact
6. Brand Awareness
and Brand Preferences among Rural Customers
7. Brand Preference
and Brand Loyalty of Rural Customers towards automobiles
8. Challenges and
strategies of marketing in rural India
9. Challenges in
Rural Marketing
10. Differences
between Rural and Urban Consumer lifestyle
11. Distribution
channels of Rural India
12. Empowerment of rural
consumers in India
13. Exploring new
possibilities of market expansion in the rural India
14. Government
Campaigns and its Effectiveness in Rural areas of India
15. Retail
Management in Rural India
16. Role of
Consumer Finance in Rural India
17. Role of public
Relations in Rural Marketing
18. Rural Audience
Behaviour
19. Rural Communication
strategies and its impact
20. Rural Consumer
Behaviour (Purchase behaviour, Attitude, perception, influencing factors)
21. Rural
Distribution models for FMCG products in India
22. Rural Market Potential
and challenges with reference to rural income and infrastructure
23. Rural Retailing
and Challenges
24. Social
Advertisements and its Impact in Rural India
25. The Changing
Face of Rural Marketing in Indian economy
26. Understanding
the 4 As of Rural Marketing (Availability, Affordability, Acceptability
& Awareness)
27. Use of
Traditional media and its Effectiveness
If we see rural market in different angel -it can consider as a backbone of india .
ReplyDeleteFormal markets in rural areas play an important role in improving agricultural marketing. They can:
provide a location at which farmers can meet with traders;
increase retail competition by providing a convenient place where farmers can meet with consumers;
improve hygiene, if existing marketing activities are carried out in an insanitary manner;
reduce post-harvest losses by providing protection for produce from direct sunlight, rain, etc.;
make marketing a more pleasurable activity; and
provide a focal point for rural activities.
above 10 topic really help me to understand complete idea about rural marketing
ReplyDeleterural marketing is the basic need of customer of india .thse above topic gives complete idea about what rural market is .
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