Management

In this Kurl-on ad, the images used depicts what happened to Mahatma in South Africa and he became a freedom fighter. There are three factors which can be learned from this ad.  1. Story telling (South Africa Train incident) 2. Using humor (bouncing)   3. Relevance of the product for the above two factors (story and humor).  We are all fond of stories and a moral in it. The story of Mahatma is known to us, here the seriousness of his story is converted into humour with the brand (product) attached to it, the feature of the product (spring) especially. Brand elements criteria like the memorability and the likeability strengthens the impact of this ad. Humour engages the audience and the ad frees itself from the clutter. Irrelevant use of appeals and celebrity may hurt the image of the brand. Humour appeal and the story told and its relevance to this ad will occupy a space in the minds of the customers.

Masala Dosa to Die For http://www.nytimes.com/2014/05/11/magazine/masala-dosa-to-die-for.html?_r=0

Tricks of Taking Notes

Read my Articles online A Bird's eye view on Brand Rajinikanth - Abstract Products, services and even tourists places are branded. A celebrity through his disciplined approach in the celluloid arena won the hearts of many people locally, nationally and internationally. He is Rajinikanth, a south Indian actor, started his career with humble beginning and grown as an international artist. His uniqueness and honesty made him a global brand. Tohato, a Japanese food company used his still from a movie to promote its product in Japan. How is it possible for an artist who has started his career with a small beginning and rose to that level?  This article answers the question and focuses on the lessons a brand executive can understand from his personal approach and movies. Keywords: Brand Promise, Honesty, Brand Rajinikanth To read the full article click the following link http://www.primaxijcmr.com/backoffice/Images/content_images/1804July%20-%20September%20Issue%202014.