Management

Writing a report is an Art. Knowing the procedures can help the researcher to write the report better. Click the Below link to download the PPT to know more about the Elements of Writing a Research Report https://docs.google.com/presentation/d/1dcEwrvwhqr5cWu7SoprSTXQf3fQDN7V9/edit?usp=sharing&ouid=101196034010232560209&rtpof=true&sd=true

Research Methodology and Writing Research Paper Please click here to download the ppts https://drive.google.com/file/d/0B_kky3YZlxTfbXZBY1FKVkxZUUU/view?usp=sharing

Digital Marketing - Research Topics The effects of digital marketing communication on customer loyalty Website interactivity and impression formation effects in familiar e-commerce sites Customer engagement in Social Media Marketing Audience Engagement through Internet Advertisements Consumer Behaviour towards online products Customer Engagement towards Digital Marketing Strategy Building Customer Relationships through online marketing Facebook Marketing and Customer Response Impact of Mobile Marketing and Email marketing on customer behaviour Perception and Attitude of audience towards Website design and management Avoidance and Engagement behaviour of Audience towards Digital Advertisements Online consumer Behaviour and Cognitive Dissonance Effects of personalized product recommendations through online marketing Impact of Digital Marketing Strategies on Customer Citizenship Behaviour Brand Familiarity and brand Awareness through Digital Marketing

Research Topics in Advertising / Research Topics in Marketing Communication §   Client perception of Integrated Marketing communication §   Affective and Cognitive factors in Preferences  §   Effects of Music in Advertising on Choice §   Classical Conditioning approaches in advertising §   The process and effects of mass Communication §   The effects of Integrating Advertising and Negative Word of Mouth Communication  on Message Processing and Response §   The role of Attitude towards the Ad as a Mediator of Advertising Effectiveness- §   Affective responses Mediating Acceptance of Advertising §   Affect Intensity and the Consumers Attitude toward High Impact Emotional Advertising Appeals §   Affect Intensity – An Individual Difference Response to Advertising Appeals §   The Impact of Celebrity Spokespersons’ Image on Consumers Intention to Purchase Effectiveness of Celebrity Endorsers §   Impact of Humour in advertising §   Humour Mechanisms, Perceived Humou

PhD Viva Voce Presentation PPT - Sample Click the link to see the full presentation   https://drive.google.com/file/d/0B_kky3YZlxTfZlk5NHZWNGs4SEE/view?usp=sharing

To understand the basics of research and to know the steps in writing a research paper please click the following link https://drive.google.com/file/d/0B_kky3YZlxTfSlRVd2tmQTl4ems/view?usp=sharing

Steps for a Beginner §   Gain conceptual knowledge in your subject area §   Understand the significance of research area §   Gather information about the current research topics and gaps in research §   Do preliminary literature survey §   Decide a title for your research study §   Develop research questions §   Know the hypothesis §   Write objectives §   Select a suitable research methodology §   Literature review §   Collect data §   Analyze §   Write report

The following are the steps in article review. Read the article several times Write an outline of your opinions Write your review by referring the title and name of the author (review steps) What is the purpose of the article Why is it important to examine the subject of the article Are the methods and comments appropriate Major Findings New knowledge added to the field.

The following topics are current in the area of Marketing and Advertising § Digitally Engaged consumers Gender steriotyping in Advertising Heritage Brands and emotional appeals Family sentiments in Indian Advertisements Advertisement for Children  Gamification and Digital Marketing §   Audience Engagement in Advertising §   Customer Citizenship Behaviour §   Mobile Advertising §   Celebrities in Advertising §   Gap between Message Strategy and Creative Strategy §   Appeals in Advertising (Fear, Sex, Humour) §   Brand Building through Social Media §   Instagram Advertising §   Facebook Advertising and its Effectiveness §   Use of Social Media in CRM §   Retail Branding §   Online shopping Behaviour §   Influence of Music in Commercials §   Brand Extensions and Line Extensions §   Role of Influencers in Decision Making §   Advertisements Avoidance Behaviour §   Impact of Advertisements in Non -Traditional Media §   Client Perception of integra

In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences between Rural and Urban Consumer lifestyle 11.   Distribution channels of Rural India 12.   Empowerment of rural consumers in India 13.   Exploring new possibilities of market expansion in the rural India 14.   Government Campaigns and

PhD Plan You’ve got three years, which sounds like an enormous amount of time, but then again, you’ve got to produce a thesis of up to 100,000 words – a daunting task. However, by breaking the process down into steps, a realistically planned PhD schedule, with clear goals built in along the way, can help ensure that the big deadline (ie the submission of the final draft of your thesis) is well within sight from the outset. Proper planning of the research work makes the work easy to complete it on time. Finalize the title Be clear on the area of your research. Read concepts related to your interested area and collect relevant information.  Finalize the broad title first, after collecting and reviewing the literature, the title can be altered with modifying the core research subject. Refer various university websites and browse  www.vidyanidhi.org.in/   for PhD titles. You can Google the titles to get an idea of the previous works done in your area of specialization. Col