Research Topics in Digital Marketing

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Digital Marketing - Research Topics


  • The effects of digital marketing communication on customer loyalty
  • Website interactivity and impression formation effects in familiar e-commerce sites
  • Customer engagement in Social Media Marketing
  • Audience Engagement through Internet Advertisements
  • Consumer Behaviour towards online products
  • Customer Engagement towards Digital Marketing Strategy
  • Building Customer Relationships through online marketing
  • Facebook Marketing and Customer Response
  • Impact of Mobile Marketing and Email marketing on customer behaviour
  • Perception and Attitude of audience towards Website design and management
  • Avoidance and Engagement behaviour of Audience towards Digital Advertisements
  • Online consumer Behaviour and Cognitive Dissonance
  • Effects of personalized product recommendations through online marketing
  • Impact of Digital Marketing Strategies on Customer Citizenship Behaviour
  • Brand Familiarity and brand Awareness through Digital Marketing



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