Romance Appeals in Ads

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Romance Appeals in Advertisements




Romance appeal is the attraction between the couples displayed in advertising. To convey a message that the product or service will increase the attachment or closeness between couples or opposite sexes these appeals are used in advertisements. To promote automobiles, perfumes etc Romantic appeals are used in ads, especially if youth are the target audience.



It is said that sex is the second strongest psychological appeal next self-protection.  Application romance appeal in advertisements increases the attention, perception and interest towards the ads and to do the advertising job quickly and more effectively. Projecting affection between two sexes, a feeling of closeness and bonding are the modes of displaying romance appeals in advertising. Some of the brands used Romance appeals in their ads. To name a few

Airtel
De Beers
Lux
HeroHonda
Joy-Alukkas.

To evoke a positive feeling towards the brand some of the companies use this appeal. Too much of obscenity, partial nudity can be named as sex appeals which is different from Romance appeals.

Examples of Romance appeals





TTK Prestige





Hero Honda



Honda



Bru Coffee

Comments

  1. UnknownDecember 11, 2014 at 7:14 PM

    It's nice for me to know this "Romance Appeals Ads"...

    ReplyDelete

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