Creatvity
Creativity enables the ad creator to arrest the attention of the audience. How can creativity be "defined" in case of ad making. Is it possible to define it. What is the comprehensive definition of creativity in ads. Is creativity a science or art. If it is science what formulae decide the success of creative ads. if it is an art how it can be executed to win the hearts of the audience. is creativity to make TV ads is same as the creativity to make Print ads. These are the few questions which can give a picture of creativity. These questions will be addressed one by one.answers.com defines creativity as the ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. Is new things are creative according to this definition, is giving solution to a problem is creativity. Therefore any definition to creativity cannot be comprehensive or authoritative. Anyone's or everyone's vie