Sonic Branding

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Sonic (Music) Branding
No doubt visual communication (visuals in TV ads) has got high impact than marketing messages sent as text. 
Reaching and attracting audience through sound (audio) and registering the brand in the mind is possible for some brands like Airtel, Titan, Intel and Nokia. Commercials of these above said brands end up with a special tones as part of their branding activity. 

Usage of sound as an appeal to get the attention of listeners and occupying a space in their minds and placing the brands appropriately is Sonic Branding. Sonic Branding is also termed as Sound Branding, Music Branding or Acoustic Branding. To give a memorable identity to a brand, sound in the form of jingle or short music note at the end of the commercial. Customers remember the brand in the form of music and get a long lasting memory. Music strongly influences customers in recalling and remembering the brand. Sonic logos are the key elements of sonic branding. Sonic logos are also called as 'sogos'. Music (sound / sonic appeal) is a global language or a global influential factor. Brands intended to go global across the world can emphasize on this appeal in placing the brands in the minds of their customer. Sonic Branding Specialist, Vijaykumar Krishnan says, "You can shut your years, but you can never shut your ears". What he says is true, "ears do not have ear lids". Appeal to ears is appeal to mind. Music relevant to the brand definitely will take the brand to the global market.

Some of the successful Sonic Brands are (National and International)




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