Course Outline Strategic Management

-
Dayananda Sagar Business School
PGDM I Year
Batch 2015-17

Course Title                 :           Strategic Management
Instructor                    :           Dr.S.Saiganesh, Associate Professor
Email                           :           saaigee@yahoo.com, www.saiganeshhosur.blogspot.com
Text Book                   :               Charles W.L.Hill & Gareth R.Jones – Strategic Management                                          
Theory , An Integrated approach

Course Description

This course is designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management. This course explores the issues of defining corporate mission, objectives, and goals. Focus on the analysis of the firm's external and internal environment to identify and create competitive advantage in a global context.
Pedagogy

Pedagogy for teaching will be a mix of lectures, class discussions; in-class exercises, video presentations, article reviews and case analyses. Emphasis will be on concept learning and case analysis.

 

Evaluation Scheme (Internal)

Midterm Examination – 40 %, Attendance – 10%, Assignments – 10%, Case Discussion / Case  Presentations – 20%, Individual / Group Presentation – 10%, Quiz -5%, Class room behaviour / class participation – 5%,  

Equal weightage will be given for end term examination i.e internal marks will be consolidated for 50 marks and end term examination will be conducted for 50 marks

Conduct

Students are required to come prepared to the defined sessions as outlined in the course structure, failing which they may not be allowed to attend the class. They may be asked to give individual or group presentation of cases. Coming late to class is not permitted. Assignments, class tests, surprise tests and quizzes will be conducted.  Assignments should be submitted on time, late submission will not be considered for evaluation at any cost. When there is a case presentation, students should come prepared for case discussions and they are expected to participate actively. A one-page analysis should be submitted to the Instructor on the day of case discussion.
Reference Books

1.      Thomas L. Wheelen, J.David Hunger – ‘Strategic Management’ Addison Wesley Longman Singapore Pvt., Ltd., 6th Edition,
2.      Arnoldo C.Hax, Nicholas S. Majluf – ‘The Strategy Concept and Process’ – A Pragmatic Approach – Pearson Education Publishing Company, Second Edition,
3.      Azhar Kazmi – ‘Business Policy & Strategic Management’ Tata McGraw  Hill Publishing Company Ltd., New Delhi – Second Edition,
4.      Saloner, Shepard, Podolny – ‘Strategic Management’ – John Wiley
5.      Lawerence G. Hrebiniak, ‘Making strategy work’, Person publishing company,


Course Structure
Session No.
Contents
1
Introduction to the Course
Conceptual framework for strategic management (Case study - VIP )
2
Formal Strategic Planning Process
3
Case Study – Discussion – Introduction to case study method - (Video Presentation)
4
What is Strategy? HBR Article – Review by Students
Corporate Governance and Social responsibility
5
External Environment - Porter’s Five Forces Model
6
Core Competencies,  Generic Building Blocks of Competitive Advantage-
IKEA Invades America – HBS Case Study
7
Cavin Care – IIM A – Case study
8
Distinctive Competencies-Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage.
 (Value proposition – Video Presentation)
9
Role Play – Sugar Free-  IIM Case Study
10
Building competitive advantage through functional level strategies-
11
Strategic Management Quiz
12
Midterm Exam
13
Business level strategy- Strategy in the Global Environment-Corporate Strategy-
14
Vertical Integration-Diversification and Strategic Alliances-
15
Case Study – Discussion / Presentation –
 Shifting the Diversity Climate: The Sodexo Solution – HBS Case Study
16
Designing organisational structure-Designing Strategic Control Systems-
17
Implementing Strategic change-Politics-Power
18
Conflict-Techniques of strategic evaluation & control
19
Case Study – The World At Its Feet – Repositioning Strategy
20
Managing Technology and Innovation-
21
Entrepreneurial Ventures and Small Business Strategic issues for Non Profit organizations
22
Revision

Assignments:

1) Digitalizing Strategies of Business Organization 2) Icarus Paradox- Failures in Organizations           3) Corporate strategies of any five Fortune 500 Companies with SWOT Analysis

Comments

Post a Comment

Popular posts from this blog

Rural Marketing - Research Topics

-
In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences between Rural and Urban Consumer lifestyle 11.   Distribution channels of Rural India 12.   Empowerment of rural consumers in India 13.   Exploring new possibilities of market expansion in the rural India 14.   Government Campaigns and
Read more

Romance Appeals in Ads

-
Image
Romance Appeals in Advertisements Romance appeal is the attraction between the couples displayed in advertising. To convey a message that the product or service will increase the attachment or closeness between couples or opposite sexes these appeals are used in advertisements. To promote automobiles, perfumes etc Romantic appeals are used in ads, especially if youth are the target audience. It is said that sex is the second strongest psychological appeal next self-protection.  Application romance appeal in advertisements increases the attention, perception and interest towards the ads and to do the advertising job quickly and more effectively. Projecting affection between two sexes, a feeling of closeness and bonding are the modes of displaying romance appeals in advertising. Some of the brands used Romance appeals in their ads. To name a few Airtel De Beers Lux HeroHonda Joy-Alukkas. To evoke a positive feeling towards the brand some of the companies use this appeal.
Read more

Convenience Appeal

-
Various appeals are used in advertisements to grab the attention of the audience. Projecting the convenience in buying and using the products can also be an appeal in advertisements. I can name that as 'convenience appeal'. What it is? what is the convenience a customer get in buying that product. this appeal can be used in comparative advertisements, ads for services etc. In the process of communication, an audience member is easily persuaded if the message has the solution for the question, "what is in it for me?". Generally advertisements talk about the product features which has become a regular portion in ads, to distinct their ads from the clutter, convenience can be identified in the selling process and can be projected in ads.
Read more