International Marketing - Question Bank

-

 International Marketing - Question Bank

1.      ‘Analysis Of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss
2.      “Operating in International Market is much more complex than Marketing Domestically”. Critically evaluate and write your views
3.      A ready made garment small scale Indian Manufacturer willing to enter US market
4.      An Indian steel company planning to get into Overseas- markets.
5.      An Internationally reputed Fast Food Chain – Quick Service Restaurant (QSR)’ willing to enter Indian Markets.
6.      Analysis of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss
7.      BEL, Bangalore bagged an export order for transformers from Brazil. Guide the process to export goods.
8.      Briefly discuss various barriers to international marketing of services. Examine how they can be overcome with the implementation of GATS
9.      Deliberate on international distribution channel by giving a schematic sketch
10.  Describe the components of international advertising strategy
11.  Describe the impact of advancements in information technology on inter-national marketing.
12.  Describe the international product life cycle theory. Explain various life cycle stretching strategies.
13.  Differentiate between personal selling and sales promotion. Explain different sales promotion tools in International Marketing
14.  Discuss in detail about objectives and functions of ASIAN development Bank (ADB).
15.  Discuss in detail about objectives and functions of ASIAN development Bank (ADB) and GATT.
16.  Discuss on anti-dumping duty
17.  Discuss the effects of important duty on economy
18.  Discuss the importance of distributing and wholesaling in international context.
19.  Discuss the process involved in the conduct of international marketing research
20.  Discuss the role of government in encouraging foreign trade?
21.  Discuss the various modes of transportation in international marketing.
22.  Discuss the various objectives, benefits and challenges of International Marketing.
23.  Discuss various objectives of International Marketing along with challenges involved.
24.  Do media options available to international marketers vary across regions ? Discuss with the help of examples.
25.  Do you think that Indian companies have adequately responded to changes in domestic and external environments and carried out necessary modifications in their international marketing strategies? Explain in detail.
26.  Environmental analysis is a part of International Marketing – Discuss
27.  Explain different types of tariffs in international trade
28.  Explain GATT and TRIMS
29.  Explain international product life cycle theory.
30.  Explain some critical challenges for International Advertisers
31.  Explain the barriers in international marketing
32.  Explain the concept of EPRG model in the evolution of global marketing with the help of suitable examples.
33.  Explain the key issues in international marketing communication.
34.  Give notes on EPRG models and its disadvantages of adaptation
35.  Given an account on global trade environment, how can American companies develop cultural fit into the business environment to achieve successful negotiations in the consumer goods industries
36.  How does FDI in retail sector impact FOREX improvement and market development.
37.  In the context of international marketing, do you think that the political risk would be country specific or firm specific or both ? Elaborate.
38.  International Marketing has become indispensable in the economic development of a developing country”. Comment with respect to the Indian Situation.
39.  International marketing is essential for improving economy- Discuss
40.  Is the international product life-cycle different than that of domestic? Give your answer with suitable examples.
41.  Methods of entry to foreign markets
42.  Procedure for conducting international marketing research
43.  State the advantage of multi- location marketing
44.  Suggest a framework for preparing a market plan for export of processed food (Indian Cuisine)  to the UK and the USA
45.  Suggest a suitable ‘Foreign Market Entry Strategy for following. Justify your answer
46.  What are the advantages and disadvantages in globalization?
47.  What are the determinants of Global Marketing.
48.  What are the different modes International distribution channels? Write its advantages and disadvantages.
49.  What are the different types of tariffs in International Trade?
50.  What are the factors that contribute to the disequilibrium in balance of payment? Explain the various remedial measures for disequilibrium. 
51.  What are the factors that contribute to the disequilibrium in the BOP? Explain the remedial measures keeping in mind the present economic scenario of our country.
52.  What are the methods employed to hinder repatriation of profits
53.  What are the outlooks for export marketing? Evaluate the importance from the print of view of individual firm?
54.  What do you mean by barriers to international marketing? Also discuss the different types of barriers.
55.  What do you understand by GATT and how it is used in the present international market?
56.  What do you understand by GATT and how it is used in the present international market?
57.  What is “Balance of Payments” disequilibrium? Discuss kinds of disequilibrium in BOP. Add your comments on BOP position presently.
58.  What is EPRG. Explain
59.  What is export marketing and what are its outlooks?
60.  What is meant by market segmentation? How segmentation is done for international marketing?
61.  What the different modes of transportation in international distribution system. What are the advantages and disadvantages of each mode? Explain with examples.
62.  Why do countries control repatriation of profits to present countries?
63.  Why do you think a company should or should not market the same product in the same way around the world? Discuss with suitable examples
64.  Write a detailed note on economic environment of international marketing.
65.  Write notes on a) Asian development bank  b) special drawing rights C) Cartelling
66.  Write notes on a) shipping bill b) certificate of origin c) bill of lading d) benefits of foreign trade e) basic principles of GATT
67.  Write short note on (a) Grey market goods (b) Global advertising.
68.  Write short notes on
69.  Write short notes on a) Carteling b) Anti-dumping duty c) Tariffs
70.  Write short notes on international marketing control and international marketing procedure
71.  Write the importance and methods of international marketing research.





Comments

Post a Comment

Popular posts from this blog

Rural Marketing - Research Topics

-
In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences between Rural and Urban Consumer lifestyle 11.   Distribution channels of Rural India 12.   Empowerment of rural consumers in India 13.   Exploring new possibilities of market expansion in the rural India 14.   Government Campaigns and
Read more

Romance Appeals in Ads

-
Image
Romance Appeals in Advertisements Romance appeal is the attraction between the couples displayed in advertising. To convey a message that the product or service will increase the attachment or closeness between couples or opposite sexes these appeals are used in advertisements. To promote automobiles, perfumes etc Romantic appeals are used in ads, especially if youth are the target audience. It is said that sex is the second strongest psychological appeal next self-protection.  Application romance appeal in advertisements increases the attention, perception and interest towards the ads and to do the advertising job quickly and more effectively. Projecting affection between two sexes, a feeling of closeness and bonding are the modes of displaying romance appeals in advertising. Some of the brands used Romance appeals in their ads. To name a few Airtel De Beers Lux HeroHonda Joy-Alukkas. To evoke a positive feeling towards the brand some of the companies use this appeal.
Read more

Convenience Appeal

-
Various appeals are used in advertisements to grab the attention of the audience. Projecting the convenience in buying and using the products can also be an appeal in advertisements. I can name that as 'convenience appeal'. What it is? what is the convenience a customer get in buying that product. this appeal can be used in comparative advertisements, ads for services etc. In the process of communication, an audience member is easily persuaded if the message has the solution for the question, "what is in it for me?". Generally advertisements talk about the product features which has become a regular portion in ads, to distinct their ads from the clutter, convenience can be identified in the selling process and can be projected in ads.
Read more