Advertising and Sales Promotion - Two Mark Questions

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Two mark questions
II yr MBA
Advertising and Sales Promotion
Question Bank – Short Questions

 This set of questions is very useful for students who are studying under Anna University Curriculum for the subject code BA 1723 Advertising and Sales Promotion 

  1. Advertising and sales promotion
  2. Define advertising
  3. Define advertorial
  4. What is advocacy advertising?
  5. What is aerial advertising?
  6. What is agricultural advertising?
  7. What is art?
  8. What is the role of an art director?
  9. What is attention value?
  10. What is billboard?
  11. What is body copy?
  12. Define brand
  13. Define brand equity
  14. Define brand loyalty
  15. What is the role of brand manager?
  16. What is called as blind advertisement?
  17. What is brand mark?
  18. Define business advertising.
  19. What is celebrity endorsement ad?
  20. Define classified advertisement?
  21. Who is called as client?
  22. What is commercial pod?
  23. Define comparative advertising?
  24. What is consumer advertising?
  25. What is copy?
  26. What is copy platform?
  27. What is copyright?
  28. What is role of a copy writer?
  29. What is coupon?
  30. What is creative boutique?
  31. What is the role of a creative director?
  32. Define creativity.
  33. What is DAGMAR?
  34. What is database marketing?
  35. What is deceptive advertising?
  36. What is direct mail advertising?
  37. What is direct marketing?
  38. What is direct response advertising?
  39. What is the role of a director?
  40. Define display advertising
  41. What is role of an editor?
  42. Define emotional appeals?
  43. What is endorsement?
  44. Define event sponsorship.
  45. What t is called as frequency in advertising field?
  46. What are the roles of full-service advertising agency?
  47. Define handbills.
  48. What is hard-sell advertising?
  49. What is headline in print advertisements?
  50. Write the characteristics of in-house advertising agency.
  51. Define industrial advertising.
  52. What is infomercial?
  53. Define IMC.
  54. What is intercultural advertising?
  55. What is international advertising?
  56. Define jingles.
  57. What is layout in print advertisements?
  58. What are the characteristics of limited service advertising agency?
  59. Define local advertising?
  60. Define marketing communication.
  61. What is mass marketing?
  62. Define mass media?
  63. What are the types of media?
  64. What is media-buying service?
  65. What is media mix?
  66. What is media plan?
  67. What is the role of media planner?
  68. What is media planning?
  69. What is media vehicle?
  70. What is narrative copy?
  71. What is national advertising?
  72. What is non product advertising?
  73. Who is called as opinion leader?
  74. What is out-of-home advertising?
  75. What is outdoor advertising?
  76. What is percentage of sales method?
  77. Define personal selling.
  78. What is place-based advertising?
  79. What is a POP display?
  80. Define positioning.
  81. What is post production and what is pre-production?
  82. Define production.
  83. What is pre testing and post testing?
  84. Define premium. Give examples.
  85. What is press conference?
  86. What is press release?
  87. What is called as price-promotion?
  88. What is the role of ad producer?
  89. Define product advertising
  90. Define promotion.
  91. What are the elements of promotional mix?
  92. Define PR.
  93. Define publicity.
  94. What is pull strategy?
  95. What is push strategy?
  96. What is recall test?
  97. Define regional advertising?
  98. What is retail advertising?
  99. Define rough layout.
100. What are the objectives of sales?
101. Define sales promotion.
102. Define situational analysis.
103. Define slogans.
104. Define specialty advertising.
105. What is story board?
106. Define subheads.
107. What is meant by sweepstakes?
108. Who are called as target audience?
109. What is target marketing?
110. What is target segment?
111. What is telemarketing?
112. Define trade advertising.
113. What is role of traffic department in ad agency?
114. Define transit advertising.
115. Define USP.
116. Define ESP.
117. What is word of mouth advertising?
118. What is zapping?
119. What is zipping?
120. Discuss the obligation of advertising
121. Do you feel that role of women in advertisements spoils the society?
123. How is advertising campaign classified?
124. What are the types of campaigns?
125. What do you mean by advertising appropriation?
126. Discuss the merits and demerits of print media.
127. Specify the characteristics of good copy.
128. Name the four sales promotional tools.
129. List some of the factors considered for selecting an advertising agency.
130. How agencies are paid?
131. What is reach?
132. Define AIDA.
133. Differentiate advertising and PR
134. Differentiate PR and publicity
135. What is transit advertising?
136. What are the objectives of advertising?
137. What is price deal?
138. Differentiate advertising and sales promotion.
139. What are the roles of research suppliers?
140. What are the activities of marketing research agencies?
141. Define cooperative advertising.
142. What are the basic functions of an ad agency?
143. What are the roles of advertiser?
144. What are the facilitating institutions involved in the field of advertising mgt.?
145. What is green marketing?

































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