Digital Marketing Question Bank

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Digital Marketing / Internet Marketing Question Paper

1.     Compare online and offline marketing strategies and write the advantages of combining both
2.     Define social media marketing; Write a social media advertising plan for an e-commerce portal.
3.     Discuss the strategies of Email Marketing.
4.     Email Marketing strategies are not effectively utilized by companies- Discuss
5.     Explain social media strategies
6.     Explain the benefits and importance of Affiliate Marketing
7.     Explain the need and importance of Digital Marketing.
8.     Explain the scope, importance and advantages of Digital Marketing.
9.     How do you integrate online and offline marketing? Explain
10.                     How online marketing is advantageous than offline marketing? Explain the merits of integrating online and offline advertising with examples
11.                     Is online reputation management important? Suggest a suitable ORM strategy for a new retail setup.
12.                     What are the objectives of Email Marketing? Discuss the Email Marketing practices
13.                     What is search advertising and write how it is different from Display advertising
14.                     What is Web analytics? How it contributes and benefits Digital Marketing?
15.                     Marketing?
16.                     Write notes on
                                                                i.      Search advertising
                                                              ii.      Display advertising
                                                           iii.      Search engine optimization
17.                     Write notes on SEO, SEM and search advertising
18.                     Write the three principles and four Ps of Digital Marketing

19.                     Write the types of Display advertising and write its merits 

Comments

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