Digital Marketing Question Bank
Digital Marketing / Internet Marketing Question Paper
1. Compare
online and offline marketing strategies and write the advantages of combining
both
2. Define
social media marketing; Write a social media advertising plan for an e-commerce
portal.
3. Discuss
the strategies of Email Marketing.
4. Email
Marketing strategies are not effectively utilized by companies- Discuss
5. Explain
social media strategies
6. Explain
the benefits and importance of Affiliate Marketing
7. Explain
the need and importance of Digital Marketing.
8. Explain
the scope, importance and advantages of Digital Marketing.
9. How
do you integrate online and offline marketing? Explain
10.
How online marketing is
advantageous than offline marketing? Explain the merits of integrating online
and offline advertising with examples
11.
Is online reputation management
important? Suggest a suitable ORM strategy for a new retail setup.
12.
What are the objectives of Email
Marketing? Discuss the Email Marketing practices
13.
What is search advertising and
write how it is different from Display advertising
14.
What is Web analytics? How it
contributes and benefits Digital Marketing?
15.
Marketing?
16.
Write notes on
i.
Search advertising
ii.
Display advertising
iii.
Search engine optimization
17.
Write notes on SEO, SEM and
search advertising
18.
Write the three principles and
four Ps of Digital Marketing
19.
Write the types of Display
advertising and write its merits
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