Management

Two mark questions II yr MBA Advertising and Sales Promotion Question Bank – Short Questions  This set of questions is very useful for students who are studying under Anna University Curriculum for the subject code  BA 1723  Advertising and Sales Promotion   Advertising and sales promotion Define advertising Define advertorial What is advocacy advertising? What is aerial advertising? What is agricultural advertising? What is art? What is the role of an art director? What is attention value? What is billboard? What is body copy? Define brand Define brand equity Define brand loyalty What is the role of brand manager? What is called as blind advertisement? What is brand mark? Define business advertising. What is celebrity endorsement ad? Define classified advertisement? Who is called as client? What is commercial pod? Define comparative a

Digital Marketing / Internet Marketing Question Paper 1.      Compare online and offline marketing strategies and write the advantages of combining both 2.      Define social media marketing; Write a social media advertising plan for an e-commerce portal. 3.      Discuss the strategies of Email Marketing. 4.      Email Marketing strategies are not effectively utilized by companies- Discuss 5.      Explain social media strategies 6.      Explain the benefits and importance of Affiliate Marketing 7.      Explain the need and importance of Digital Marketing. 8.      Explain the scope, importance and advantages of Digital Marketing. 9.      How do you integrate online and offline marketing? Explain 10.                      How online marketing is advantageous than offline marketing? Explain the merits of integrating online and offline advertising with examples 11.                      Is online reputation management important? Suggest a suitable ORM strategy for a n

 International Marketing - Question Bank 1.       ‘Analysis Of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss 2.       “Operating in International Market is much more complex than Marketing Domestically”. Critically evaluate and write your views 3.       A ready made garment small scale Indian Manufacturer willing to enter US market 4.       An Indian steel company planning to get into Overseas- markets. 5.       An Internationally reputed Fast Food Chain – Quick Service Restaurant (QSR)’ willing to enter Indian Markets. 6.       Analysis of Global Economic Environment is quite essential to International Marketing in today’s scenario’ Discuss 7.       BEL, Bangalore bagged an export order for transformers from Brazil. Guide the process to export goods. 8.       Briefly discuss various barriers to international marketing of services. Examine how they can be overcome with the implementation of GATS 9.       De

Digital Marketing Question Bank Define web  analytics What are d tools used in web analytics   Write nature and importance of digital  marketing Define search advertising? Explain different forms of search analytics What are d similarities and differences in online and offline  advertising What is e-mail  marketing What are all d objectives  and strategies  of email marketing Definitions of SEM, SEO, PPC, Affiliate Marketing Write the different types of display advertising?. Write d benefits  importance  and process of affiliate  marketing  .. Whats are the major functions of search engine  marketing Write d process of SEM nd SEO What is social listening and why is it important ? Discuss the strategies in social media marketing nd  advertising   Write the process  of online reputation management  and its importance?

Advertising and Sales Promotion Question Bank 1.       Advertising is wasteful expenditure for any business. Write your comments. 2.       Choose a Consumer Durable product and write a campaign plan for the product chosen 3.       Choose a Service product and write a Media plan for the product chosen. 4.       Choose an FMCG product and write a campaign plan for the product chosen 5.       Define advertising. What is its role in marketing process? Also discuss current trends in Indian advertisements. 6.       Design a sales promotional campaign for a home appliance 7.       Discuss the ethical and legal aspects of advertising. Give examples. 8.       Discuss the functions of a full service advertising agency. 9.       Discuss the nature, scope and importance of advertising. 10.   Discuss the role of advertising in the marketing mix. 11.   Discuss the social and legal aspects of advertising. Give examples. 12.   Discuss the various basis of classification of