Rural Marketing - Question Bank
Rural
Marketing – Question Bank (Question Paper)
1.
“Perception
act as barrier to try in rural marketing”. Discuss
2.
Communicating
with rural consumer is a big challenge for marketers. How would you design an
effective communication and media strategy to reach rural consumers?
3.
Discuss on
pricing strategy while marketing rural products.
4. Discuss the
determinants of consumptions in rural markets
5.
Explain the 4ps strategies by relating it to rural market.
6.
Explain the
brand building process for any two rural brands.
7.
Explain the
characteristics of socio-cultural environment of the rural markets in India.
How does it influence buying?
8. How do factors like
social class, reference groups and lifestyle vary between urban and rural
markets? What implications do these differences have for a marketer of herbal
cosmetics? Explain.
9. How do factors like
social class, reference groups and lifestyle vary between urban and rural
markets? What implications do these differences have for a marketer of electronic
goods? Explain.
10. How do factors like
social class, reference groups and lifestyle vary between urban and rural
markets? What implications do these differences have for a marketer of FMCG?
Explain.
11.
How do
factors like social class, reference groups and lifestyle vary between urban
and rural markets? What implications do these differences have for a marketer
of insurance services? Explain.
12.
Is rural market different from urban
market in the current scenario? Comment
13.
List out the challenges in Rural Distribution? How to
overcome the challenges?
14. Looking at the
profile of the rural consumers in India today, what are the key challenges
posed for Indian marketers in the rural market segments? Discuss with reference
to an FMCG product and a consumer durable product of your choice.
15.
'Marketing
is marketing everywhere', yet rural markets need different emphasis. Why?
Explain.
16. Pick up a product
suitable to rural market, choose the promotional mix elements relevant to the
product and explain.
17.
What are the
challenges companies faces in rural distribution?
18. What are the
challenges of rural distribution? How to overcome those challenges?
19. What are the factors
that affect the product adoption process? How would these factors determine the
rate of adoption in the rural markets for the product like a)Easy-to-handle
razors and b)battery operated TV sets
20. What are the factors
that affect the product adoption process? How would these factors determine the
rate of adoption in the rural markets for the product like a) Mobile Phones and
b) Automobiles
21.
What are the
products which can be introduced in rural market? Prepare a marketing plan and
write.
22.
What are the sales promotion tools most likely to succeed in
rural markets? Explain.
23.
What
is the reason rural marketing is emphasized with marketing mix. Illustrate with
concrete examples.
24.
What is the role of product strategies in rural marketing?
Explain
25.
What type of
channel behavior you anticipate in rural marketing. Discuss
26. What, in your view,
are the sales promotion tools most likely to succeed in rural markets? Justify
your answer. Give examples.
27.
Write the importance of infrastructural facilities in rural
marketing.
28. Write the importance
of rural marketing research. Write a research plan to identify the awareness
and perception of cosmetics in rural market.
29.
Write the
importance of rural marketing research. Write a research plan for agricultural
implements (products).
30.
Write the role of word of mouth communication in rural
market.
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