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RURAL MARKETING ASSIGNMENTS

A.Assignments for all the students

1.      Dabur finds a ripe in Rural Market – Article Review
2.      LG Targets Rural Markets - Case Study – Discussion / Presentation
3.      ITC- E-Choupals – Case
4.      Philips India - Case Study – Discussion / Presentation
5.      Project Shakti – Article Review

B. Midterm – Examination (alternative assignment – those who have not taken the exam)

1.      Rural Consumer Behaviour and Responses to Marketing Communication

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