Management

Curriculum Vitae Dr.S.Saiganesh https://drive.google.com/file/d/0B_kky3YZlxTfYVJGOFQtMnA3cHc/view?usp=sharing Profile of Dr.S.SaiGanesh https://drive.google.com/file/d/0B_kky3YZlxTfUUZaODZOV2N2cWc/view?usp=sharing

Mind Mapping approach in Academics Mind Map is a visual tool diagrammatically outlines the information.. It represents the ideas and concepts in a graphical way to improve the memory of the reader. This approach is very helpful in academics especially to the students to comprehend and remember the concepts. The diagram begins with a central idea and expand / explain outwardly the central idea with related terms. The below given diagram on health management is an example for mind mapping. Diagram Source: http://learningfundamentals.com.au Benefits of Mind Maps  Easy to remember and recall Easy to organize ideas & concepts Understand the relationship between each idea / concept Useful as a writing tool Helpful in preparing for examinations / tests Improved thinking Courtesy: Prof.Sekhar who works in Perumal Manimekalai Engineering college, Hosur has inspired me to write this post.

Projecting Authenticity in Advertising Communicating to the prospective customers with the objective of persuasion, needs credibility and authenticity in the message strategy. Audience should trust the message and the brand to take further steps. Successful advertisements are successful, because they have created messages with trust and authenticity. Authenticity not only gives the audience trust towards the brand, it reduces the cognitive dissonance created by wrong understanding about the brand, puts the brand first in the consideration set.  

Don't just set goals, Do goals - Robin Sharma To become a bigger person walk into a bigger vision - Robin Sharma We can tell how many seeds are there in an apple, but we cannot tell how many apples are there in a seed. Man is the Product of his Thoughts Success is a journey not a destination Your "I-CAN" is more important than your IQ Shift from "CAN-I ?" to "I CAN" Shift from Being Busy to ACHIEVING RESULTS - Robin Sharma Too much Entertainment is a symptom of a person without clear vision and a burning ambition - Robin Sharma Being humble we gain more and loose nothing  Enjoy Comfort, but never loose your hunger. Your Growth is your Reward - Robin Sharma If you're not being laughed at and criticized at least once a week for the size of your dreams, you're dreaming too small - Robin Sharma Make your 'CAN' larger than your 'CAN'T' and your 'DREAMS' bigger than your 'DOUBTS'- Robin Sharma

In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences between Rural and Urban Consumer lifestyle 11.   Distribution channels of Rural India 12.   Empowerment of rural consumers in India 13.   Exploring new possibilities of market expansion in the rural India 14.   Government Campaigns and

PhD Plan You’ve got three years, which sounds like an enormous amount of time, but then again, you’ve got to produce a thesis of up to 100,000 words – a daunting task. However, by breaking the process down into steps, a realistically planned PhD schedule, with clear goals built in along the way, can help ensure that the big deadline (ie the submission of the final draft of your thesis) is well within sight from the outset. Proper planning of the research work makes the work easy to complete it on time. Finalize the title Be clear on the area of your research. Read concepts related to your interested area and collect relevant information.  Finalize the broad title first, after collecting and reviewing the literature, the title can be altered with modifying the core research subject. Refer various university websites and browse  www.vidyanidhi.org.in/   for PhD titles. You can Google the titles to get an idea of the previous works done in your area of specialization. Col

My Publications in Websites and Newsletters Article published in www.indiaeducation.net on “Strategic HRM towards Organisational Performance” 14th November 2007 Article published in www.indiaeducation.net on Narcissistic Leadership- A Thematic Framework” 6th November 2007 Article published in www.indianmba.com on “An Insight into Careers in Human Resource Management” 5th November 2007 Article published in www.indianmba.com on “Going Rural – A New Marketing Mantra” 10th October 2007 Article published in www.indianmba.com on “Rural Marketing – A Critical Review” 8th October 2007 Article published in HRD Newsletter on “Are You Really In-Charge?” July 2007 issue pp 21-22