Management

Business Ethics & Indian Management Please click here for Business Ethics Question Paper and Question Bank https://drive.google.com/file/d/0B_kky3YZlxTfVk1nR1VsdDJleTg/view?usp=sharing

Product & Brand Management - Question Bank Please click here for Product and Brand Management Question Paper & Question Bank https://drive.google.com/file/d/0B_kky3YZlxTfdnUzWldyQzlkSTA/view?usp=sharing

Business Ethics Click here to download Business Ethics PPT https://drive.google.com/file/d/0B_kky3YZlxTfRVQweS1jeUlla00/view?usp=sharing Moral, Amoral, Immoral, Importance of Ethics, Factors Influencing Ethics

Research Methodology and Writing Research Paper Please click here to download the ppts https://drive.google.com/file/d/0B_kky3YZlxTfbXZBY1FKVkxZUUU/view?usp=sharing

Stories for MBA Students Einstein & his Driver A famous  Real Story of Einstein Driver One day during a speaking tour, Albert Einstein’s driver, who often sat at the back of the hall during his lectures, remarked that he could probably give the lecture himself, having heard it so many times. Sure enough, at the next stop on the tour, Einstein and the driver switched places, with Einstein sitting at the back in his driver’s uniform. Having delivered a flawless lecture, the driver was asked a difficult question by a member of the audience. “Well, the answer to that question is quite simple,” he casually replied. “I bet my driver, sitting up at the back there, could answer it!” How do we take this story - Is it right to say that the Driver was very talented or he was just a imitator? Shall we give  credit to his confidence for his flawless speech? Shall we credit to his presence of mind? Was he qualified to do ? Was it right on his part of Einstein? The best thing i

Digital Marketing - Research Topics The effects of digital marketing communication on customer loyalty Website interactivity and impression formation effects in familiar e-commerce sites Customer engagement in Social Media Marketing Audience Engagement through Internet Advertisements Consumer Behaviour towards online products Customer Engagement towards Digital Marketing Strategy Building Customer Relationships through online marketing Facebook Marketing and Customer Response Impact of Mobile Marketing and Email marketing on customer behaviour Perception and Attitude of audience towards Website design and management Avoidance and Engagement behaviour of Audience towards Digital Advertisements Online consumer Behaviour and Cognitive Dissonance Effects of personalized product recommendations through online marketing Impact of Digital Marketing Strategies on Customer Citizenship Behaviour Brand Familiarity and brand Awareness through Digital Marketing