Management

Digital Marketing - Research Topics The effects of digital marketing communication on customer loyalty Website interactivity and impression formation effects in familiar e-commerce sites Customer engagement in Social Media Marketing Audience Engagement through Internet Advertisements Consumer Behaviour towards online products Customer Engagement towards Digital Marketing Strategy Building Customer Relationships through online marketing Facebook Marketing and Customer Response Impact of Mobile Marketing and Email marketing on customer behaviour Perception and Attitude of audience towards Website design and management Avoidance and Engagement behaviour of Audience towards Digital Advertisements Online consumer Behaviour and Cognitive Dissonance Effects of personalized product recommendations through online marketing Impact of Digital Marketing Strategies on Customer Citizenship Behaviour Brand Familiarity and brand Awareness through Digital Marketing

Research Topics in Advertising / Research Topics in Marketing Communication §   Client perception of Integrated Marketing communication §   Affective and Cognitive factors in Preferences  §   Effects of Music in Advertising on Choice §   Classical Conditioning approaches in advertising §   The process and effects of mass Communication §   The effects of Integrating Advertising and Negative Word of Mouth Communication  on Message Processing and Response §   The role of Attitude towards the Ad as a Mediator of Advertising Effectiveness- §   Affective responses Mediating Acceptance of Advertising §   Affect Intensity and the Consumers Attitude toward High Impact Emotional Advertising Appeals §   Affect Intensity – An Individual Difference Response to Advertising Appeals §   The Impact of Celebrity Spokespersons’ Image on Consumers Intention to Purchase Effectiveness of Celebrity Endorsers §   Impact of Humour in advertising §   Humour Mechanisms, Perceived Humou

Rural Marketing – Question Bank (Question Paper) 1.       “Perception act as barrier to try in rural marketing”. Discuss 2.       Communicating with rural consumer is a big challenge for marketers. How would you design an effective communication and media strategy to reach rural consumers? 3.       Discuss on pricing strategy while marketing rural products. 4.       Discuss the determinants of consumptions in rural markets 5.       Explain the 4ps strategies by relating it to rural market. 6.       Explain the brand building process for any two rural brands. 7.       Explain the characteristics of socio-cultural environment of the rural markets in India. How does it influence buying? 8.       How do factors like social class, reference groups and lifestyle vary between urban and rural markets? What implications do these differences have for a marketer of herbal cosmetics? Explain. 9.       How do factors like social class, reference groups and lifestyle vary between

Anna University Coimbatore This set of essay type questions are useful for Anna University Students for the course BA1654 Human Resources Management                                       Human Resources Management                                                                   Unit 1 Elucidate the transition of personnel management into human resources management and explain the key functions of human resources management. Briefly explain the job of the human resources manager. What are the new trends in HRM? Explain how computers can help in the human resource management function. What are the practical evidences from industry? Trace the evolution of human resource management. What changes do you foresee in the future? Narrate the evolution of Human Resources Management. Discuss the objectives and the role of Human Resources Management. “HRD has grown importance in globalization”- Explain. What