Management

Invited as Resource Person for a workshop on Research Methodology and Writing Research Papers. Had the pleasure of sharing the Dais With my Professors, Dr.L.Manivannan and Dr.V.Balaji.  

To understand the basics of research and to know the steps in writing a research paper please click the following link https://drive.google.com/file/d/0B_kky3YZlxTfSlRVd2tmQTl4ems/view?usp=sharing

RURAL MARKETING ASSIGNMENTS A.Assignments for all the students 1.       Dabur finds a ripe in Rural Market – Article Review 2.       LG Targets Rural Markets - Case Study – Discussion / Presentation 3.       ITC- E-Choupals – Case 4.       Philips India - Case Study – Discussion / Presentation 5.       Project Shakti – Article Review B . Midterm – Examination (alternative assignment – those who have not taken the exam ) 1.       Rural Consumer Behaviour and Responses to Marketing Communication

Strategic Management PPTs Part II Download the Strategic Management PPTs - Part II by clicking the below given link https://drive.google.com/file/d/0B_kky3YZlxTfTWFIT0xMSE50YU0/view?usp=sharing

Click the below link to download Strategic Management PPTs https://drive.google.com/file/d/0B_kky3YZlxTfSDlJN2UwcmNiU1E/view?usp=sharing

Rural Marketing PPT To download the complete PPTs on Rural Marketing click the below link https://drive.google.com/file/d/0B_kky3YZlxTfb3RDYklTXzRnSzg/view?usp=sharing

Anthropomorphic Marketing Attributing human characteristics or human emotions to animals or any objects is called anthropomorphism. Anthropomorphism is used in storytelling; to tell the stories to children in ancient India. Anthropomorphic characters are very popular in Hollywood movies. Even Indian movies have adapted anthropomorphism. Children show interest in watching the inanimate objects or animals talking to the audience or to each other. The term ‘anthropomorphism’ was coined in the mid-1700s. Human characteristics/emotions/ nature are attributed to animals, materials, toys and any non-living things. Characters from stories like Alice in wonderland, toy story are examples of Anthropomorphism. Panchatantra, an ancient collection of Indian fable composed around 3 rd century incorporated anthropomorphism. Panchatantra narrates the stories with the help of animals like lion, bull, dove etc. India has the roots of using anthropomorphism in shaping the children and the society