Management

  PGDM II Year Batch 2014-16 Course Title               :           Product and Brand Management Text Book                    :            Strategic Brand Management, Building, Measuring and Managing Brand Equity-Kevin Lane Keller, Third Edition, 2011 Faculty                        :           Dr.S.SaiGanesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description The aim of the course is to provide a comprehensive understanding of the subjects of brands, brand equity and strategic brand management. It will introduce students to concepts and techniques as well as current thinking on design and implementation of marketing programmes to build strong brands, and sustain them over time in varying product market contexts. The course also provides an overview of the product management function, the role and responsibilities and tasks of a product manager in implementing marketing and brand strategies. Pedagogy Pedagogy for teaching will be a

Invited as Resource Person for a workshop on Research Methodology and Writing Research Papers. Had the pleasure of sharing the Dais With my Professors, Dr.L.Manivannan and Dr.V.Balaji.  

To understand the basics of research and to know the steps in writing a research paper please click the following link https://drive.google.com/file/d/0B_kky3YZlxTfSlRVd2tmQTl4ems/view?usp=sharing

RURAL MARKETING ASSIGNMENTS A.Assignments for all the students 1.       Dabur finds a ripe in Rural Market – Article Review 2.       LG Targets Rural Markets - Case Study – Discussion / Presentation 3.       ITC- E-Choupals – Case 4.       Philips India - Case Study – Discussion / Presentation 5.       Project Shakti – Article Review B . Midterm – Examination (alternative assignment – those who have not taken the exam ) 1.       Rural Consumer Behaviour and Responses to Marketing Communication

Strategic Management PPTs Part II Download the Strategic Management PPTs - Part II by clicking the below given link https://drive.google.com/file/d/0B_kky3YZlxTfTWFIT0xMSE50YU0/view?usp=sharing

Click the below link to download Strategic Management PPTs https://drive.google.com/file/d/0B_kky3YZlxTfSDlJN2UwcmNiU1E/view?usp=sharing