Management

  Artificial Intelligence in Marketing  Artificial Intelligence (AI) has become one of the hottest topics in recent years, showcasing its potential to revolutionize various industries. One particular field that has embraced this technology with open arms is marketing. As businesses constantly seek new and innovative ways to reach and engage with their target audience, AI has emerged as a game-changer in the marketing industry. In this blog post, we will explore some of the most notable applications of AI in marketing and how they are reshaping the way companies approach their marketing strategies. 1. Personalized Customer Experience Gone are the days of one-size-fits-all marketing campaigns. AI enables marketers to deliver highly personalized experiences to their customers. By analyzing vast amounts of data, AI algorithms can understand customer preferences, behavior, and needs on an individual level. This information allows marketers to create customized messages, offers, and...

  This post is on Learners' role in preparing for Case-based classes.  The case study method of learning enables MBA Students to collaborate with peers and learn. The case method is a dynamic engaging discussion led by students. It is a participant-centered active learning technique that enables students to  Interpret and analyze the situation Consider & evaluate the alternatives Decide on a plan of action Persuade peer learners about their point of view Students learn through discussions, debate, and deliberation, and the learning through this method last in the future also. In other words, they learn concepts in a context to retain them longer.  The case method classroom brings a laboratory environment for teachers as well as learners. Students develop the following skills through case method learning. Learners develop the following skills through case method learning.  Communication Skills Active listening Decision making Analytical thinking Group Decisio...

 Disseminating Knowledge in Academia is bliss. A list of a few Articles published by me is attached here. DR.S.SAIGANESH – PUBLICATIONS DETAILS Refereed Journal Publications §   “Beneficial Impact of Internet of Things (IoT) in Business - A Critical Review”, Shanlax International Journal of Management, Vol 9, Special Issue, February 2022, pp 207-217. §    “Artificial Intelligence and its Impact on Industrial Applications- A Review”, CLIO An Annual Interdisciplinary Journal of History, (UGC Care listed, ISSN: 0976-075X, Impact Factor 5.60), Vol. 6(2), April 2020, pp. 59-65.  §   “Facets Impacting Employee Performance-Compensation, Motivation And Stress”, International Journal of Human Resource Management and Research Development, Vol. 6 (1), Jan-April 2017, pp. 7-17 §   “Consumer Credence towards Online Shopping – A Study of Karnataka Consumers”, International Journal of Advanced Scientific Research & Development,  Vol.3(3), July –Sep 2016 pp. ...

Effective teaching depends on engagement of the Students. Business Schools adopt various techniques in the Pedagogy to train and develop the graduates. Role plays, Case discussions, non-case discussions, simulations, video clip reviews, games, exercises with Lecturing happens in Business School Teaching as pedagogy to educate the Students. The presentation given here talk about different types of Classroom Management Styles with emphasis on Case Method, Teaching note, Board Plan, etc. Please comment. Click the link to download the Presentation.  https://drive.google.com/file/d/1RLZoN4-mXJkiH-FnyHhyU6OH6LQ2Itxk/view?usp=sharing

Writing a report is an Art. Knowing the procedures can help the researcher to write the report better. Click the Below link to download the PPT to know more about the Elements of Writing a Research Report https://docs.google.com/presentation/d/1dcEwrvwhqr5cWu7SoprSTXQf3fQDN7V9/edit?usp=sharing&ouid=101196034010232560209&rtpof=true&sd=true

Click the below link to download PPT Social Media Marketing  https://drive.google.com/file/d/13qh-6L2Y2YKer-UPdZa6lcgxNuzTSA9T/view?usp=sharing Download the PPT - Social Media Marketing - A Practical Approach (use the Link above) Facebook Marketing YouTube Marketing Blog Marketing through Canva, Loom tools

Digital Technology & Artificial Intelligence https://drive.google.com/file/d/1GqYPnRZBTCTgsbZCK3Qflzx7f3fKQ5vz/view?usp=sharing

  Trained the Faculty members of JSV college, Dharmapuri on "Personal Excellence" PPTs on Personal Excellence is attached, Click the link given below to download it. https://drive.google.com/file/d/1RnOF5U_XhBqd5-7NlsD3Qf169ge5CrZD/view?usp=sharing

Business Ethics & Indian Management Please click here for Business Ethics Question Paper and Question Bank https://drive.google.com/file/d/0B_kky3YZlxTfVk1nR1VsdDJleTg/view?usp=sharing

Product & Brand Management - Question Bank Please click here for Product and Brand Management Question Paper & Question Bank https://drive.google.com/file/d/0B_kky3YZlxTfdnUzWldyQzlkSTA/view?usp=sharing

Business Ethics Click here to download Business Ethics PPT https://drive.google.com/file/d/0B_kky3YZlxTfRVQweS1jeUlla00/view?usp=sharing Moral, Amoral, Immoral, Importance of Ethics, Factors Influencing Ethics

Research Methodology and Writing Research Paper Please click here to download the ppts https://drive.google.com/file/d/0B_kky3YZlxTfbXZBY1FKVkxZUUU/view?usp=sharing

Stories for MBA Students Einstein & his Driver A famous  Real Story of Einstein Driver One day during a speaking tour, Albert Einstein’s driver, who often sat at the back of the hall during his lectures, remarked that he could probably give the lecture himself, having heard it so many times. Sure enough, at the next stop on the tour, Einstein and the driver switched places, with Einstein sitting at the back in his driver’s uniform. Having delivered a flawless lecture, the driver was asked a difficult question by a member of the audience. “Well, the answer to that question is quite simple,” he casually replied. “I bet my driver, sitting up at the back there, could answer it!” How do we take this story - Is it right to say that the Driver was very talented or he was just a imitator? Shall we give  credit to his confidence for his flawless speech? Shall we credit to his presence of mind? Was he qualified to do ? Was it right on his part of Einstein? The bes...

Digital Marketing - Research Topics The effects of digital marketing communication on customer loyalty Website interactivity and impression formation effects in familiar e-commerce sites Customer engagement in Social Media Marketing Audience Engagement through Internet Advertisements Consumer Behaviour towards online products Customer Engagement towards Digital Marketing Strategy Building Customer Relationships through online marketing Facebook Marketing and Customer Response Impact of Mobile Marketing and Email marketing on customer behaviour Perception and Attitude of audience towards Website design and management Avoidance and Engagement behaviour of Audience towards Digital Advertisements Online consumer Behaviour and Cognitive Dissonance Effects of personalized product recommendations through online marketing Impact of Digital Marketing Strategies on Customer Citizenship Behaviour Brand Familiarity and brand Awareness through Digital Marketing ...

Research Topics in Advertising / Research Topics in Marketing Communication §   Client perception of Integrated Marketing communication §   Affective and Cognitive factors in Preferences  §   Effects of Music in Advertising on Choice §   Classical Conditioning approaches in advertising §   The process and effects of mass Communication §   The effects of Integrating Advertising and Negative Word of Mouth Communication  on Message Processing and Response §   The role of Attitude towards the Ad as a Mediator of Advertising Effectiveness- §   Affective responses Mediating Acceptance of Advertising §   Affect Intensity and the Consumers Attitude toward High Impact Emotional Advertising Appeals §   Affect Intensity – An Individual Difference Response to Advertising Appeals §   The Impact of Celebrity Spokespersons’ Image on Consumers Intention to Purchase Effectiveness of Celebrity Endorsers §   Imp...

Rural Marketing – Question Bank (Question Paper) 1.       “Perception act as barrier to try in rural marketing”. Discuss 2.       Communicating with rural consumer is a big challenge for marketers. How would you design an effective communication and media strategy to reach rural consumers? 3.       Discuss on pricing strategy while marketing rural products. 4.       Discuss the determinants of consumptions in rural markets 5.       Explain the 4ps strategies by relating it to rural market. 6.       Explain the brand building process for any two rural brands. 7.       Explain the characteristics of socio-cultural environment of the rural markets in India. How does it influence buying? 8.       How do factors like social class, reference groups and lifestyle vary between urba...