Management

Dayananda Sagar Business School PGDM I Year Batch 2015-17 Course Title                 :           Strategic Management Instructor                    :           Dr.S.Saiganesh, Associate Professor Email                           :           saaigee@yahoo.com , www.saiganeshhosur.blogspot.com Text Book                    :                Charles W.L.Hill & Gareth ...

Digital Marketing Question Bank Define web  analytics What are d tools used in web analytics   Write nature and importance of digital  marketing Define search advertising? Explain different forms of search analytics What are d similarities and differences in online and offline  advertising What is e-mail  marketing What are all d objectives  and strategies  of email marketing Definitions of SEM, SEO, PPC, Affiliate Marketing Write the different types of display advertising?. Write d benefits  importance  and process of affiliate  marketing  .. Whats are the major functions of search engine  marketing Write d process of SEM nd SEO What is social listening and why is it important ? Discuss the strategies in social media marketing nd  advertising   Write the process  of online reputation management  and its importance?

Advertising and Sales Promotion Question Bank 1.       Advertising is wasteful expenditure for any business. Write your comments. 2.       Choose a Consumer Durable product and write a campaign plan for the product chosen 3.       Choose a Service product and write a Media plan for the product chosen. 4.       Choose an FMCG product and write a campaign plan for the product chosen 5.       Define advertising. What is its role in marketing process? Also discuss current trends in Indian advertisements. 6.       Design a sales promotional campaign for a home appliance 7.       Discuss the ethical and legal aspects of advertising. Give examples. 8.       Discuss the functions of a full service advertising agency. 9.       Discuss the nature, scope...

Services Marketing Question Bank   “People are important than any other resources in service marketing” – Comment. Choose a service company with which you are familiar and show how each of the seven elements (7Ps) of integrated service management applies. Create a service product of your choice by keeping the concepts of core and supplementary services in mind. Customer delight going beyond satisfaction – comment Define service marketing and write its classifications. Define service marketing and write the nature and importance of Service Marketing. Define Services Marketing. Elaborate how it essentially differs from marketing of goods. Describe how market segmentation can be used in services. Explain the bases for market segmentation for services. Describe how market segmentation can be used in services. Explain the bases for market segmentation for services. Discuss on advertising implications for overcoming intangibility. Discuss the emerging challenges to se...

Digital Marketing PPTs Click the following links to download the PPTs Digital Marketing Planning and Digital Marketing Channels PPTb https://drive.google.com/file/d/0B_kky3YZlxTfVGtxeHFxc0ZqRGM/view?usp=sharing Online Reputation Management  https://drive.google.com/file/d/0B_kky3YZlxTfZEZpaWg4VWw2Vjg/view?usp=sharing Social Media Marketing & Social Listening (Social Monitoring https://drive.google.com/file/d/0B_kky3YZlxTfOG5YejVfYWJ1R0k/view?usp=sharing SEM - SEO and PPC Advertising Mail Marketing https://drive.google.com/file/d/0B_kky3YZlxTfRG12TDI2bzFNa0U/view?usp=sharing E-Mail Marketing https://drive.google.com/file/d/0B_kky3YZlxTfdjBzU2s0YWFyNDA/view?usp=sharing Integrating Online and Offline Marketing https://drive.google.com/file/d/0B_kky3YZlxTfTnpGM3Rsc1VJNHM/view?usp=sharing Online Advertising https://drive.google.com/file/d/0B_kky3YZlxTfdjB1S2JaaHpVNXc/view?usp=sharing Search Advertising https://drive.google.com/file/d/0B_kky3YZlxTfNUtpSkpwc...

PPTs for Recruitment and Selection Click the link to download the slides https://drive.google.com/file/d/0B_kky3YZlxTfMVYwb0h6cmtIMGM/view?usp=sharing

Logo Quiz with Answers Brand Management Quiz Click the link to download the Quiz https://drive.google.com/file/d/0B_kky3YZlxTfM0gxV015SThYTHc/view?usp=sharing