Course Outline Strategic Management
Dayananda
Sagar Business School
PGDM
I Year
Batch
2015-17
Course Title : Strategic Management
Instructor : Dr.S.Saiganesh, Associate Professor
Text Book : Charles
W.L.Hill & Gareth R.Jones – Strategic Management
Theory , An Integrated approach
Course Description
This
course is designed to help the participants gain a better understanding of some
of the most critical issues in the field of strategic management. This course
explores the issues of defining corporate mission, objectives, and goals. Focus
on the analysis of the firm's external and internal environment to identify and
create competitive advantage in a global context.
Pedagogy
Pedagogy
for teaching will be a mix of lectures, class discussions; in-class exercises,
video presentations, article reviews and case analyses. Emphasis will be on
concept learning and case analysis.
Evaluation Scheme (Internal)
Midterm
Examination – 40 %, Attendance – 10%, Assignments – 10%, Case Discussion / Case Presentations – 20%, Individual / Group
Presentation – 10%, Quiz -5%, Class room behaviour / class participation – 5%,
Equal
weightage will be given for end term examination i.e internal marks will be
consolidated for 50 marks and end term examination will be conducted for 50
marks
Conduct
Students
are required to come prepared to the defined sessions as outlined in the course
structure, failing which they may not be allowed to attend the class. They may
be asked to give individual or group presentation of cases. Coming late to
class is not permitted. Assignments, class tests, surprise tests and quizzes
will be conducted. Assignments should be submitted on time, late submission will not be
considered for evaluation at any cost. When there is a case presentation,
students should come prepared for case discussions and they are expected to
participate actively. A one-page analysis should be submitted to the Instructor
on the day of case discussion.
Reference Books
1. Thomas L.
Wheelen, J.David Hunger – ‘Strategic Management’ Addison Wesley Longman
Singapore Pvt., Ltd., 6th Edition,
2. Arnoldo
C.Hax, Nicholas S. Majluf – ‘The Strategy Concept and Process’ – A Pragmatic
Approach – Pearson Education Publishing Company, Second Edition,
3. Azhar
Kazmi – ‘Business Policy & Strategic Management’ Tata McGraw Hill Publishing Company Ltd., New Delhi –
Second Edition,
4. Saloner,
Shepard, Podolny – ‘Strategic Management’ – John Wiley
5. Lawerence
G. Hrebiniak, ‘Making strategy work’, Person publishing company,
Course Structure
|
Session No.
|
Contents
|
|
1
|
Introduction to the
Course
Conceptual framework for
strategic management (Case study - VIP
)
|
|
2
|
Formal Strategic
Planning Process
|
|
3
|
Case Study – Discussion
– Introduction to case study method - (Video Presentation)
|
|
4
|
What is Strategy? HBR Article –
Review by Students
Corporate Governance and
Social responsibility
|
|
5
|
External Environment -
Porter’s Five Forces Model
|
|
6
|
Core Competencies, Generic Building Blocks of Competitive
Advantage-
IKEA Invades America – HBS Case Study
|
|
7
|
Cavin Care – IIM A – Case study
|
|
8
|
Distinctive
Competencies-Resources and Capabilities durability of competitive Advantage-
Avoiding failures and sustaining competitive advantage.
(Value
proposition – Video Presentation)
|
|
9
|
Role Play – Sugar Free- IIM Case Study
|
|
10
|
Building competitive
advantage through functional level strategies-
|
|
11
|
Strategic Management Quiz
|
|
12
|
Midterm Exam
|
|
13
|
Business level strategy-
Strategy in the Global Environment-Corporate Strategy-
|
|
14
|
Vertical Integration-Diversification
and Strategic Alliances-
|
|
15
|
Case
Study – Discussion / Presentation –
Shifting the Diversity Climate: The Sodexo Solution – HBS Case Study
|
|
16
|
Designing organisational
structure-Designing Strategic Control Systems-
|
|
17
|
Implementing Strategic
change-Politics-Power
|
|
18
|
Conflict-Techniques of
strategic evaluation & control
|
|
19
|
Case Study – The World At Its
Feet – Repositioning Strategy
|
|
20
|
Managing Technology and
Innovation-
|
|
21
|
Entrepreneurial Ventures
and Small Business Strategic issues for Non Profit organizations
|
|
22
|
Revision
|
Assignments:
1) Digitalizing
Strategies of Business Organization 2) Icarus Paradox- Failures in
Organizations 3) Corporate
strategies of any five Fortune 500 Companies with SWOT Analysis
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