Management

Dayananda Sagar Business School PGDM I Year Batch 2015-17 Course Title                 :           Strategic Management Instructor                    :           Dr.S.Saiganesh, Associate Professor Email                           :           saaigee@yahoo.com , www.saiganeshhosur.blogspot.com Text Book                    :                Charles W.L.Hill & Gareth ...

PGDM I Year Batch 2014-16 Course Title               :           Principles of Management Text Book                             :                Management, Stephen P. Robbins, Mary Coulter Faculty                                  :               Dr.S.Saiganesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description The aim of the course is to provide comprehensive understanding of the major functions of management. Em...

PGDM II Year Batch 20013-15 Course Title               :           International Marketing Text Book                   :           Global Marketing - Prentice Hall - Warren J. Keegan / Mark C. Green Faculty                       :           Dr.S.Saiganesh Course Description This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies are also dis...

PGDM II Year Batch 20013-15 Course Title                :            Product and Brand Management Text Book                             :                Strategic Brand Management, Building, Measuring and Managing Brand Equity-Kevin Lane Keller Faculty                  :               Dr.S.Saiganesh , saaigee@yahoo.com , www.saiganeshhosur.blogspot.in Course Description   The aim of the course is to provide a comprehensive understanding of the subjects of brands, brand equity and strategic b...