Management

  Artificial Intelligence in Marketing  Artificial Intelligence (AI) has become one of the hottest topics in recent years, showcasing its potential to revolutionize various industries. One particular field that has embraced this technology with open arms is marketing. As businesses constantly seek new and innovative ways to reach and engage with their target audience, AI has emerged as a game-changer in the marketing industry. In this blog post, we will explore some of the most notable applications of AI in marketing and how they are reshaping the way companies approach their marketing strategies. 1. Personalized Customer Experience Gone are the days of one-size-fits-all marketing campaigns. AI enables marketers to deliver highly personalized experiences to their customers. By analyzing vast amounts of data, AI algorithms can understand customer preferences, behavior, and needs on an individual level. This information allows marketers to create customized messages, offers, and...

Anthropomorphic Marketing Attributing human characteristics or human emotions to animals or any objects is called anthropomorphism. Anthropomorphism is used in storytelling; to tell the stories to children in ancient India. Anthropomorphic characters are very popular in Hollywood movies. Even Indian movies have adapted anthropomorphism. Children show interest in watching the inanimate objects or animals talking to the audience or to each other. The term ‘anthropomorphism’ was coined in the mid-1700s. Human characteristics/emotions/ nature are attributed to animals, materials, toys and any non-living things. Characters from stories like Alice in wonderland, toy story are examples of Anthropomorphism. Panchatantra, an ancient collection of Indian fable composed around 3 rd century incorporated anthropomorphism. Panchatantra narrates the stories with the help of animals like lion, bull, dove etc. India has the roots of using anthropomorphism in shaping the children and the society...

Marketing Communication through Social Media Abstract People interact and exchange information in virtual communities and networks called social media which is different from traditional media. Internet users and social media users are increasing not only in India but worldwide.  This is a huge opportunity for marketers to connect with customers effectively. Initially social media were used only by business to business companies, but present scenario confirms that consumers validate the opinions of other customers through social media before they go for any purchase. Customers use social media not only for consumption of information about the products but also for interaction. They spread both positive and negative word of mouth using the interactive media. In fact they express their feelings and emotions to others who are online which has a high degree of credibility. Companies should give importance for these interactions and they can encourage the customers to spread po...