Management

 Disseminating Knowledge in Academia is bliss. A list of a few Articles published by me is attached here. DR.S.SAIGANESH – PUBLICATIONS DETAILS Refereed Journal Publications §   “Beneficial Impact of Internet of Things (IoT) in Business - A Critical Review”, Shanlax International Journal of Management, Vol 9, Special Issue, February 2022, pp 207-217. §    “Artificial Intelligence and its Impact on Industrial Applications- A Review”, CLIO An Annual Interdisciplinary Journal of History, (UGC Care listed, ISSN: 0976-075X, Impact Factor 5.60), Vol. 6(2), April 2020, pp. 59-65.  §   “Facets Impacting Employee Performance-Compensation, Motivation And Stress”, International Journal of Human Resource Management and Research Development, Vol. 6 (1), Jan-April 2017, pp. 7-17 §   “Consumer Credence towards Online Shopping – A Study of Karnataka Consumers”, International Journal of Advanced Scientific Research & Development,  Vol.3(3), July –Sep 2016 pp. ...

Invited as Resource Person for a workshop on Research Methodology and Writing Research Papers. Had the pleasure of sharing the Dais With my Professors, Dr.L.Manivannan and Dr.V.Balaji.  

Curriculum Vitae Dr.S.Saiganesh https://drive.google.com/file/d/0B_kky3YZlxTfYVJGOFQtMnA3cHc/view?usp=sharing Profile of Dr.S.SaiGanesh https://drive.google.com/file/d/0B_kky3YZlxTfUUZaODZOV2N2cWc/view?usp=sharing

My Publications in Websites and Newsletters Article published in www.indiaeducation.net on “Strategic HRM towards Organisational Performance” 14th November 2007 Article published in www.indiaeducation.net on Narcissistic Leadership- A Thematic Framework” 6th November 2007 Article published in www.indianmba.com on “An Insight into Careers in Human Resource Management” 5th November 2007 Article published in www.indianmba.com on “Going Rural – A New Marketing Mantra” 10th October 2007 Article published in www.indianmba.com on “Rural Marketing – A Critical Review” 8th October 2007 Article published in HRD Newsletter on “Are You Really In-Charge?” July 2007 issue pp 21-22

My Publications in Journals and Magazines §   “A Bird’s Eye View of Brand Rajinikanth”, Primax International Journal of Commerce and Management Research , 2(2), September 2014 §   “Audience Engagement Behaviour towards Television Advertisements”, Primax International Journal of Commerce and Management Research , 1(1), April –June 2013 pp 15-24 (ISSN: 2321- 3604) §   “Avoidance Behaviour of Audience towards Television Advertisements" Asia Pacific Journal of Marketing & Management Research 1(2), October 2012, ISSN 2319-2836 §   “Consumer Perception Towards Television Advertisement”, International Journal of Research in Computer Application and Management  2(9), September 2012, (ISSN 2231-1009) §   “Insights on Social Media Advertising” International Journal for Management Research and Engineering 1(4), July 2012, (ISSN 2278 -1013) §   “Consumer Perception of Line Extensions in Shampoo Category” International Journal of Management ...

Thesis available online http://www.amazon.in/Audience-Behaviour-Towards-Television-Advertisements/dp/3659252786