Journal Publications

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My Publications in Journals and Magazines
§  “A Bird’s Eye View of Brand Rajinikanth”, Primax International Journal of Commerce and Management Research, 2(2), September 2014
§  “Audience Engagement Behaviour towards Television Advertisements”, Primax International Journal of Commerce and Management Research, 1(1), April –June 2013 pp 15-24 (ISSN: 2321- 3604)
§  “Avoidance Behaviour of Audience towards Television Advertisements" Asia Pacific Journal of Marketing & Management Research 1(2), October 2012, ISSN 2319-2836
§  “Consumer Perception Towards Television Advertisement”, International Journal of Research in Computer Application and Management  2(9), September 2012, (ISSN 2231-1009)
§  “Insights on Social Media Advertising” International Journal for Management Research and Engineering 1(4), July 2012, (ISSN 2278 -1013)
§  “Consumer Perception of Line Extensions in Shampoo Category” International Journal of Management  Rivulet,  January 2012
§      § “Behavioral Patterns of Generation Y Consumers”- published in the Journal Marketing Paradigm                1(1), December 2009 pp 56-59
   §  “Organizational Politics- Its Role and Impact on Professional Efficiency” published in the                        Journal PES Business Review 4(2), June 2009
§     §“Branding the Unbranded” published in Advertising Express, 9(2), February 2009
§                  §“Harnessing Creativity in Advertisements” published in Advertising Express, 9(5), May 2009
§                 §“Role of Associations in Promoting Garment Industry at Tirupur” published in the Journal PES                  Business Review 4(1), Jan 2009)
§                  §“Likeability Matters in Commercials” published in Advertising Express, 8(10), October 2008
§                §“Motivation through Equity” published in the Journal Advances in Management, 1(5), August                  2008
§                 §“Organizational Citizenship Behaviour-A Critical Review” HRM Review, July 2007, pp 36-38 

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