Management

Digital Technology & Artificial Intelligence https://drive.google.com/file/d/1GqYPnRZBTCTgsbZCK3Qflzx7f3fKQ5vz/view?usp=sharing

Sonic (Music) Branding No doubt visual communication (visuals in TV ads) has got high impact than marketing messages sent as text.  Reaching and attracting audience through sound (audio) and registering the brand in the mind is possible for some brands like Airtel, Titan, Intel and Nokia. Commercials of these above said brands end up with a special tones as part of their branding activity.  Usage of sound as an appeal to get the attention of listeners and occupying a space in their minds and placing the brands appropriately is Sonic Branding. Sonic Branding is also termed as Sound Branding, Music Branding or Acoustic Branding. To give a memorable identity to a brand, sound in the form of jingle or short music note at the end of the commercial. Customers remember the brand in the form of music and get a long lasting memory. Music strongly influences customers in recalling and remembering the brand. Sonic logos are the key elements of sonic branding. Sonic logos are also...

Read my Articles online A Bird's eye view on Brand Rajinikanth - Abstract Products, services and even tourists places are branded. A celebrity through his disciplined approach in the celluloid arena won the hearts of many people locally, nationally and internationally. He is Rajinikanth, a south Indian actor, started his career with humble beginning and grown as an international artist. His uniqueness and honesty made him a global brand. Tohato, a Japanese food company used his still from a movie to promote its product in Japan. How is it possible for an artist who has started his career with a small beginning and rose to that level?  This article answers the question and focuses on the lessons a brand executive can understand from his personal approach and movies. Keywords: Brand Promise, Honesty, Brand Rajinikanth To read the full article click the following link http://www.primaxijcmr.com/backoffice/Images/content_images/1804July%20-%20September%20Issue%202014....

Rajinikanth's movie (Rana), once again started created huge expectations in his fans. This time its special. He is coming back after facing health issues. Rajinikanth is always audience-centered actor. He understands the pulse of the audience very well and fulfill their need. Here is the lesson we have to learn from the real hero. Any marketing effort is successful if it is customer-centric. This is known to all marketeers. But the bond the hero created with his 'customers' has to be learned.It should also be noted that he is not doing it with any business intentions. The attachment or the love he has created did not come in a day or two. He created the bond with his consistent love with them through out his career, which is undoubted. All the time the hype for his movies is very high and the the results are also the high. Let's hope the same this time too.

"Endhiran' had a remarkable response from its audience. Earlier movies attract audience for 25 weeks and ROI is awaited till that. In case of Enthiran in 10 days (approximately)the investment is converted into profit. What are the tricks used in the movie? can the same tricks can be applied in ads to sell the products for the advertisers. Let me state the reasons for the success of Enthiran * Rajinikanth - The matinee idol of Tamilnadu * Technology (Animation & Graphics) * Strong story line * Entertainment appeals * Mass Appeal * Buzz created by Producers and Fans and many Can these strategies be applied in Ads The hero which has a very strong brand image in the region. Therefore a strong brand image of the product determines ad's success. The hero of the movie has all features (heroism, comedy)which suits the tastes of the audience. Only an ad backed up by a quality product can give 100% or more success. Only by gimmicks ads will not sell products. A good st...