Jai - Rajinikanth

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Rajinikanth's movie (Rana), once again started created huge expectations in his fans. This time its special. He is coming back after facing health issues. Rajinikanth is always audience-centered actor. He understands the pulse of the audience very well and fulfill their need.

Here is the lesson we have to learn from the real hero. Any marketing effort is successful if it is customer-centric. This is known to all marketeers. But the bond the hero created with his 'customers' has to be learned.It should also be noted that he is not doing it with any business intentions. The attachment or the love he has created did not come in a day or two. He created the bond with his consistent love with them through out his career, which is undoubted.

All the time the hype for his movies is very high and the the results are also the high. Let's hope the same this time too.

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