A Bird's eye view on Brand Rajinikanth -

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A Bird's eye view on Brand Rajinikanth -
Abstract
Products, services and even tourists places are branded. A celebrity through his disciplined approach in the celluloid arena won the hearts of many people locally, nationally and internationally. He is Rajinikanth, a south Indian actor, started his career with humble beginning and grown as an international artist. His uniqueness and honesty made him a global brand. Tohato, a Japanese food company used his still from a movie to promote its product in Japan. How is it possible for an artist who has started his career with a small beginning and rose to that level?  This article answers the question and focuses on the lessons a brand executive can understand from his personal approach and movies.


Keywords: Brand Promise, Honesty, Brand Rajinikanth

To read the full article click the following link
http://www.primaxijcmr.com/backoffice/Images/content_images/1804July%20-%20September%20Issue%202014.pdf


To read my other articles

 http://primaxijcmr.com/backoffice/Images/content_images/Article_2.Dr.S.Saiganesh.pdf

http://indianresearchjournals.com/pdf/APJMMR/2012/October/8.pdf

http://www.ijrcm.org.in/download.php?name=ijrcm-2-Cvol-2_issue-9_art-14.pdf&path=uploaddata/ijrcm-2-Cvol-2_issue-9_art-14.pdf

https://872229ee-a-62cb3a1a-s-sites.googlegroups.com/site/ijmrejournal/article-directory/SocialMediaMarketing.pdf?

http://www.iupindia.in/1008/AE_Likeability_Matters_in_Commercials_39.html

http://www125.pair.com/kailash/alliance/sai.pdf

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