Brand Rajnikanth

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"Endhiran' had a remarkable response from its audience. Earlier movies attract audience for 25 weeks and ROI is awaited till that. In case of Enthiran in 10 days (approximately)the investment is converted into profit. What are the tricks used in the movie? can the same tricks can be applied in ads to sell the products for the advertisers.
Let me state the reasons for the success of Enthiran
* Rajinikanth - The matinee idol of Tamilnadu
* Technology (Animation & Graphics)
* Strong story line
* Entertainment appeals
* Mass Appeal
* Buzz created by Producers and Fans
and many

Can these strategies be applied in Ads
The hero which has a very strong brand image in the region. Therefore a strong brand image of the product determines ad's success. The hero of the movie has all features (heroism, comedy)which suits the tastes of the audience. Only an ad backed up by a quality product can give 100% or more success. Only by gimmicks ads will not sell products.

A good story line with relevant messages and creativity decides the impact of ads. The storyline should have unique qualities which integrated all the strengths of the products and the brand.

Relevant appeals which can carry and place the messages and the brand in the minds of the audience for a long term is another trick. To sell a product like insurance, Humour appeal is not the right choice.

What do all the customers of the product want in the ads. Have a mass appeal in the ad. clearly communicate it via a right medium.

Create a buzz which effectively carry the messages to the mass through all possible media. Over-buzzing may lead to failure, if the expectations are not met.

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