Management

Tupperware, one of the world’s leading direct selling companies offering premium food storage, preparation and serving items has announced its latest campaign which is titled ‘She Can, You Can’. Focusing on empowering the women of today, the campaign endeavours to bring out the hidden achievers while helping the womenfolk lead a self reliant lifestyle. It is in this regard that Tupperware has initiated its latest campaign which highlights the vision of Tupperware to ‘Enlighten, Educate and Empower’ women across the globe wherein the exposure is sure to make them more confident of themselves. Courtesy: Audience Matters

Excellent way of telling a story through images. Both the ads had followed the knack of conveying messages through pictures. Creativity and impact in print ads can be enhanced by adding relevant pictures. Visual effects through pics added with catchy headlines create impact.

Kolaveri Di song an example of viral marketing, say IIMs AHMEDABAD: The soup song has become an anthem for the future managers of the country. The Indian Institutes of Management (IIMs) are treating the popular song Kolaveri Di from an upcoming Tamil film '3' as a classic example of viral marketing. IIM Ahmedabad (IIM-A ), for instance, plans to dedicate a session to Kolaveri Di as part of its course on Contemporary Film Industry: A business perspective. Bharathan Kandaswamy, faculty and co-ordinator of the course, says, "I will discuss Kolaveri Di as part of a session on social media and online tools when my class starts in December. Kolaveri Di is a perfect case of viral marketing, which has created a huge difference in the world of publicity." Why this Kolaveri Di, which means 'Why this rage towards me, girl' has actually become a rage across IIMs with faculty of marketing playing the song during class. Professors of IIMs - Bangalore, Rohtak and Lucknow - h

Rajinikanth's movie (Rana), once again started created huge expectations in his fans. This time its special. He is coming back after facing health issues. Rajinikanth is always audience-centered actor. He understands the pulse of the audience very well and fulfill their need. Here is the lesson we have to learn from the real hero. Any marketing effort is successful if it is customer-centric. This is known to all marketeers. But the bond the hero created with his 'customers' has to be learned.It should also be noted that he is not doing it with any business intentions. The attachment or the love he has created did not come in a day or two. He created the bond with his consistent love with them through out his career, which is undoubted. All the time the hype for his movies is very high and the the results are also the high. Let's hope the same this time too.

The only real way to grow sales and profits is to create innovative offerings that have some “must haves” that define new categories or subcategories for which competitors are not relevant. The goal is not only to find and successfully introduce such offerings, but to create barriers that inhibit or prevent competitors from entering and becoming serious customer options. The firms that have enjoyed years or even decades of life with no or weak competitors have created such barriers. Here are some twelve routes to real barriers — the last six of which involve the brand. I would be interested in examples of others. • Proprietary technology. Diamond’s (formerly P&G’s) Pringles, Prius’ Hybrid Synergy Drive, and Dreyer’s Slow Churned Ice Cream all have technologies not easily copied. • On-going innovation. Becoming a moving target as Apple did by following the iPod with products like the nano, shuffle, and iTouch, and Gillette did with razors from the Trac II to the Fusion ProGlide.

"Endhiran' had a remarkable response from its audience. Earlier movies attract audience for 25 weeks and ROI is awaited till that. In case of Enthiran in 10 days (approximately)the investment is converted into profit. What are the tricks used in the movie? can the same tricks can be applied in ads to sell the products for the advertisers. Let me state the reasons for the success of Enthiran * Rajinikanth - The matinee idol of Tamilnadu * Technology (Animation & Graphics) * Strong story line * Entertainment appeals * Mass Appeal * Buzz created by Producers and Fans and many Can these strategies be applied in Ads The hero which has a very strong brand image in the region. Therefore a strong brand image of the product determines ad's success. The hero of the movie has all features (heroism, comedy)which suits the tastes of the audience. Only an ad backed up by a quality product can give 100% or more success. Only by gimmicks ads will not sell products. A good st

Various appeals are used in advertisements to grab the attention of the audience. Projecting the convenience in buying and using the products can also be an appeal in advertisements. I can name that as 'convenience appeal'. What it is? what is the convenience a customer get in buying that product. this appeal can be used in comparative advertisements, ads for services etc. In the process of communication, an audience member is easily persuaded if the message has the solution for the question, "what is in it for me?". Generally advertisements talk about the product features which has become a regular portion in ads, to distinct their ads from the clutter, convenience can be identified in the selling process and can be projected in ads.