Management

Business Ethics Click here to download Business Ethics PPT https://drive.google.com/file/d/0B_kky3YZlxTfRVQweS1jeUlla00/view?usp=sharing Moral, Amoral, Immoral, Importance of Ethics, Factors Influencing Ethics

Research Methodology and Writing Research Paper Please click here to download the ppts https://drive.google.com/file/d/0B_kky3YZlxTfbXZBY1FKVkxZUUU/view?usp=sharing

Stories for MBA Students Einstein & his Driver A famous  Real Story of Einstein Driver One day during a speaking tour, Albert Einstein’s driver, who often sat at the back of the hall during his lectures, remarked that he could probably give the lecture himself, having heard it so many times. Sure enough, at the next stop on the tour, Einstein and the driver switched places, with Einstein sitting at the back in his driver’s uniform. Having delivered a flawless lecture, the driver was asked a difficult question by a member of the audience. “Well, the answer to that question is quite simple,” he casually replied. “I bet my driver, sitting up at the back there, could answer it!” How do we take this story - Is it right to say that the Driver was very talented or he was just a imitator? Shall we give  credit to his confidence for his flawless speech? Shall we credit to his presence of mind? Was he qualified to do ? Was it right on his part of Einstein? The bes...

Digital Marketing - Research Topics The effects of digital marketing communication on customer loyalty Website interactivity and impression formation effects in familiar e-commerce sites Customer engagement in Social Media Marketing Audience Engagement through Internet Advertisements Consumer Behaviour towards online products Customer Engagement towards Digital Marketing Strategy Building Customer Relationships through online marketing Facebook Marketing and Customer Response Impact of Mobile Marketing and Email marketing on customer behaviour Perception and Attitude of audience towards Website design and management Avoidance and Engagement behaviour of Audience towards Digital Advertisements Online consumer Behaviour and Cognitive Dissonance Effects of personalized product recommendations through online marketing Impact of Digital Marketing Strategies on Customer Citizenship Behaviour Brand Familiarity and brand Awareness through Digital Marketing ...

Research Topics in Advertising / Research Topics in Marketing Communication §   Client perception of Integrated Marketing communication §   Affective and Cognitive factors in Preferences  §   Effects of Music in Advertising on Choice §   Classical Conditioning approaches in advertising §   The process and effects of mass Communication §   The effects of Integrating Advertising and Negative Word of Mouth Communication  on Message Processing and Response §   The role of Attitude towards the Ad as a Mediator of Advertising Effectiveness- §   Affective responses Mediating Acceptance of Advertising §   Affect Intensity and the Consumers Attitude toward High Impact Emotional Advertising Appeals §   Affect Intensity – An Individual Difference Response to Advertising Appeals §   The Impact of Celebrity Spokespersons’ Image on Consumers Intention to Purchase Effectiveness of Celebrity Endorsers §   Imp...

Rural Marketing – Question Bank (Question Paper) 1.       “Perception act as barrier to try in rural marketing”. Discuss 2.       Communicating with rural consumer is a big challenge for marketers. How would you design an effective communication and media strategy to reach rural consumers? 3.       Discuss on pricing strategy while marketing rural products. 4.       Discuss the determinants of consumptions in rural markets 5.       Explain the 4ps strategies by relating it to rural market. 6.       Explain the brand building process for any two rural brands. 7.       Explain the characteristics of socio-cultural environment of the rural markets in India. How does it influence buying? 8.       How do factors like social class, reference groups and lifestyle vary between urba...