Research Topics in Advertising

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Research Topics in Advertising / Research Topics in Marketing Communication

§  Client perception of Integrated Marketing communication
§  Affective and Cognitive factors in Preferences 
§  Effects of Music in Advertising on Choice
§  Classical Conditioning approaches in advertising
§  The process and effects of mass Communication
§  The effects of Integrating Advertising and Negative Word of Mouth Communication  on Message Processing and Response
§  The role of Attitude towards the Ad as a Mediator of Advertising Effectiveness-
§  Affective responses Mediating Acceptance of Advertising
§  Affect Intensity and the Consumers Attitude toward High Impact Emotional Advertising Appeals
§  Affect Intensity – An Individual Difference Response to Advertising Appeals
§  The Impact of Celebrity Spokespersons’ Image on Consumers Intention to Purchase Effectiveness of Celebrity Endorsers
§  Impact of Humour in advertising
§  Humour Mechanisms, Perceived Humour and their Relationships to Various Executional Types in Advertising
§  Emotional Feelings and Evaluative Dimensions of advertising
§  Cognitive and emotional Elements in Persuasion and Advertising
§  Consumer Response to Humour in advertising
§  The Nature of Emotional Response to Advertising – A Case of Warmth and Romance Appeals
§  Attitude towards the Advertisements and Brand Choice
§  What Causes Irritation in advertising?
§  Avoidance Behaviour of Audience towards television, Digital Advertising
§  Fear Appeals in Print Advertising
§  Audience response towards Persuasive Advertising
§  Emotional Appeals in Print, Television and Digital Advertising
§  Digital Advertising and Audience Engagement
§  Balancing Message Strategy and Creative Strategy in Advertising
§  Rural Audience Behaviour towards advertising
§  Social Media Advertising and Response of Audience


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