In the following topics research can be conducted in Rural areas of India 1. A comparative study of growth, challenges and opportunities in FMCG of rural market 2. A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3. Accessibility and Infrastructural Facilities in Rural Area 4. Advertising and Sales Promotion in Rural India 5. Booming rural consumption patterns and its impact 6. Brand Awareness and Brand Preferences among Rural Customers 7. Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8. Challenges and strategies of marketing in rural India 9. Challenges in Rural Marketing 10. Differences betw...
Romance Appeals in Advertisements Romance appeal is the attraction between the couples displayed in advertising. To convey a message that the product or service will increase the attachment or closeness between couples or opposite sexes these appeals are used in advertisements. To promote automobiles, perfumes etc Romantic appeals are used in ads, especially if youth are the target audience. It is said that sex is the second strongest psychological appeal next self-protection. Application romance appeal in advertisements increases the attention, perception and interest towards the ads and to do the advertising job quickly and more effectively. Projecting affection between two sexes, a feeling of closeness and bonding are the modes of displaying romance appeals in advertising. Some of the brands used Romance appeals in their ads. To name a few Airtel De Beers Lux HeroHonda Joy-Alukkas. To evoke a positive feeling towards the brand some of the companies use this app...
Cognitive Dissonance (CD) is an uncomfortable feeling caused by two confounding ideas. As a consumer an individual is optimistic about his decision (in purchasing a product or service). when there is an inconsistency in the opinions or beliefs or behaviours, CD occurs. He confirms his decision with others or with the media messages. When he feels he is incorrect in his decision or behaviour in the buying process, his consonance is getting disturbed and enters into 'cognitive dissonance'. The so called objectives of advertising viz. Informing, Persuading and Reminding should have a strategy in its message to take care of reducing or eliminating dissonance. The message strategies in advertising to reduce cognitive dissonance is applicable in pre-purchase stage and post-purchase stage. When a consumer feels the brand already decided by him is not delivering the expected benefits and when there is dilemma to go for other competitive brand, he is dissonant about his belief. Th...
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