Advertising and Sales Promotion - Two Mark Questions
Two mark questions II yr MBA Advertising and Sales Promotion Question Bank – Short Questions This set of questions is very useful for students who are studying under Anna University Curriculum for the subject code BA 1723 Advertising and Sales Promotion Advertising and sales promotion Define advertising Define advertorial What is advocacy advertising? What is aerial advertising? What is agricultural advertising? What is art? What is the role of an art director? What is attention value? What is billboard? What is body copy? Define brand Define brand equity Define brand loyalty What is the role of brand manager? What is called as blind advertisement? What is brand mark? Define business advertising. What is celebrity endorsement ad? Define classified advertisement? Who is called as client? What is commercial pod? Define comparative a