Management

Steps for a Beginner §   Gain conceptual knowledge in your subject area §   Understand the significance of research area §   Gather information about the current research topics and gaps in research §   Do preliminary literature survey §   Decide a title for your research study §   Develop research questions §   Know the hypothesis §   Write objectives §   Select a suitable research methodology §   Literature review §   Collect data §   Analyze §   Write report

Principles of Management https://drive.google.com/file/d/0B_kky3YZlxTfVDRFNHVFOVpOVmM/view?usp=sharing

Organizational behaviour - PPTs - Anna University https://drive.google.com/file/d/0B_kky3YZlxTfeXF3MXd0M19oTlE/edit?usp=sharing

Product and Brand Promotion - PPTs https://drive.google.com/file/d/0B_kky3YZlxTfYXlVTzZ1M2g2dFk/view?usp=sharing

International Marketing PPT PPTs for International Marketing (for Full Syllabus) https://drive.google.com/file/d/0B_kky3YZlxTfdGhaQWdXcEw4dXc/view?usp=sharing

Google tested its new product 'Google Drone' outside the US. Ambiguity in getting permission (security is the reason) from FAA is the reason for testing it outside the US. Anyways, Google again proved it as an innovative company.  Google Drone GD is an unmanned vechicle to carry the goods for the customers. A new way in Supply Chain Management (SCM). GD can rewrite the rules of Supply Chain Management Suitable to the countries where there is poor infrastructure  Accuracy can be improved and breakage can be reduced in delivering goods. Cost on distribution can be reduced, in turn customers get the benefits.  Encourages more online purchases.

Creativity without product quality will lead to negative publicity of the brand. In the process of creative ads, the ad maker has to meticulously understand the in and out of products and processes to connect it to the Marketing Communication. Keeping the product's quality as the base, creativity in communication has to be built. Creative advertisements bring the customer's to the shop, but product speaks to the  customer's in long run in the form of quality. The following steps can be considered in advertisement to avoid the above said problem. Don't over-promise Avoid exaggeration Ensure Creativity is supported by Quality Don't trust only advertising, trust VALUE OFFERED to customers Don't let creativity overtaking reality