Product quality and creativity

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Creativity without product quality will lead to negative publicity of the brand. In the process of creative ads, the ad maker has to meticulously understand the in and out of products and processes to connect it to the Marketing Communication. Keeping the product's quality as the base, creativity in communication has to be built. Creative advertisements bring the customer's to the shop, but product speaks to the  customer's in long run in the form of quality. The following steps can be considered in advertisement to avoid the above said problem.

Don't over-promise
Avoid exaggeration
Ensure Creativity is supported by Quality
Don't trust only advertising, trust VALUE OFFERED to customers
Don't let creativity overtaking reality

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