Research Paper Invited for Digital Marketing Book

-





Comments

Post a Comment

Popular posts from this blog

Rural Marketing - Research Topics

-
In the following topics research can be conducted in Rural areas of India 1.       A comparative study of growth, challenges and opportunities in FMCG of rural market 2.       A study on performance of Hindustan Lever's project Shakti marketing FMCG to the rural consumer 3.       Accessibility and Infrastructural Facilities in Rural Area  4.       Advertising and Sales Promotion in Rural India 5.       Booming rural consumption patterns and its impact   6.       Brand Awareness and Brand Preferences among Rural Customers 7.       Brand Preference and Brand Loyalty of Rural Customers towards automobiles 8.       Challenges and strategies of marketing in rural India 9.       Challenges in Rural Marketing  10.   Differences betw...
Read more

ORGANIZATIONAL BEHAVIOR - Multiple Choice Questions

-
ORGANISATIONAL BEHAVIOUR Multiple Choice Questions (MCQ) – Organizational Behavior This set of multiple choice questions are useful for Anna University Students for the course BA1604 Organisational Behaviour Choose the best Answer       1. Which of the following forms the basis for the autocratic model of OB?           (a)   Obedience           (b)   Authority            (c)    Power          (d)   Dependence on boss 2. The study of which discipline helps in the micro-level analysis of human relations in OB? (a) Social psychology (b) Anthropology (c) Psychology (d) Sociology 3. Which of the following plays a major role in enhancing the efficiency of human resources in an organisation? a) Increase in motivation b) Training & personal development c) Education d) All the above 4. Which of the fo...
Read more

Romance Appeals in Ads

-
Image
Romance Appeals in Advertisements Romance appeal is the attraction between the couples displayed in advertising. To convey a message that the product or service will increase the attachment or closeness between couples or opposite sexes these appeals are used in advertisements. To promote automobiles, perfumes etc Romantic appeals are used in ads, especially if youth are the target audience. It is said that sex is the second strongest psychological appeal next self-protection.  Application romance appeal in advertisements increases the attention, perception and interest towards the ads and to do the advertising job quickly and more effectively. Projecting affection between two sexes, a feeling of closeness and bonding are the modes of displaying romance appeals in advertising. Some of the brands used Romance appeals in their ads. To name a few Airtel De Beers Lux HeroHonda Joy-Alukkas. To evoke a positive feeling towards the brand some of the companies use this app...
Read more