RURAL MARKETING ASSIGNMENTS
A.Assignments for all the students
1. Dabur
finds a ripe in Rural Market – Article Review
2. LG
Targets Rural Markets - Case Study – Discussion / Presentation
3. ITC-
E-Choupals – Case
4. Philips
India - Case Study – Discussion / Presentation
5. Project
Shakti – Article Review
B. Midterm – Examination (alternative assignment –
those who have not taken the exam)
1. Rural Consumer
Behaviour and Responses to Marketing Communication
Comments
Post a Comment