RURAL MARKETING ASSIGNMENTS A.Assignments for all the students 1. Dabur finds a ripe in Rural Market – Article Review 2. LG Targets Rural Markets - Case Study – Discussion / Presentation 3. ITC- E-Choupals – Case 4. Philips India - Case Study – Discussion / Presentation 5. Project Shakti – Article Review B . Midterm – Examination (alternative assignment – those who have not taken the exam ) 1. Rural Consumer Behaviour and Responses to Marketing Communication
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