Statistics and Story telling in Marketing Communication
Statistics and Story telling in Marketing Communication
Marketing communications carrying
statistical information provides insights on the achievement of the product,
brand or the company. But the impact of the statistical information reaches the
audience or remains mere information which is difficult to recall, whereas
stories in the advertisements or any mode of marketing communication has great
impact. Research studies show that stories are 22 times more memorable than
facts. It is not only the memorability benefit the audience get through stories
but also the likability which act as a starting for brand loyalty. Stories are
important because they are meaningful, they are meaningful because they are
memorable, impactful and create a personal connection to the audience. Statistics
helps to understand the message but stories helps to feel the message.
Comments
Post a Comment