Research Topics in Marketing

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The following topics are current in the area of Marketing and Advertising

§Digitally Engaged consumers
Gender steriotyping in Advertising
Heritage Brands and emotional appeals
Family sentiments in Indian Advertisements
Advertisement for Children 
Gamification and Digital Marketing
§  Audience Engagement in Advertising
§  Customer Citizenship Behaviour
§  Mobile Advertising
§  Celebrities in Advertising
§  Gap between Message Strategy and Creative Strategy
§  Appeals in Advertising (Fear, Sex, Humour)
§  Brand Building through Social Media
§  Instagram Advertising
§  Facebook Advertising and its Effectiveness
§  Use of Social Media in CRM
§  Retail Branding
§  Online shopping Behaviour
§  Influence of Music in Commercials
§  Brand Extensions and Line Extensions
§  Role of Influencers in Decision Making
§  Advertisements Avoidance Behaviour
§  Impact of Advertisements in Non -Traditional Media
§  Client Perception of integrated Marketing Communication
§  Affective and Cognitive factors in Preferences
§  The Effects of Music in Advertising
§  The Process and Effects of Mass Communication
§  The effects of Integrated Advertising and Negative Word-of-Mouth Communications on Message Processing and Response
§  The Role of Attitude towards the Ad as a Mediator of Advertising Effectiveness
§  Impact of Celebrity spokespersons’ image on Consumers’ Intention to Purchase
§  Effectiveness of Celebrity Endorsers
§  Emotional Feelings and Evaluative dimensions of Advertising
§  Cognitive and Emotional elements of Persuasion and Advertising
§  Consumer Response to Humour in Advertising
§  Attitude towards the Advertisements and Brand Choice
§  What causes Irritation in Television Advertising
§  Effects of Background Music in Advertising
§  Viewers perceptions of primetime television advertising




 Scholars interested to do research  in the area of advertising, consumer behaviour and marketing can approach me. (search ctrl+f - 1969)
http://www.b-u.ac.in/download/catb/guidelist_catb.pdf


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