Management

Curriculum Vitae Dr.S.Saiganesh https://drive.google.com/file/d/0B_kky3YZlxTfYVJGOFQtMnA3cHc/view?usp=sharing Profile of Dr.S.SaiGanesh https://drive.google.com/file/d/0B_kky3YZlxTfUUZaODZOV2N2cWc/view?usp=sharing

Mind Mapping approach in Academics Mind Map is a visual tool diagrammatically outlines the information.. It represents the ideas and concepts in a graphical way to improve the memory of the reader. This approach is very helpful in academics especially to the students to comprehend and remember the concepts. The diagram begins with a central idea and expand / explain outwardly the central idea with related terms. The below given diagram on health management is an example for mind mapping. Diagram Source: http://learningfundamentals.com.au Benefits of Mind Maps  Easy to remember and recall Easy to organize ideas & concepts Understand the relationship between each idea / concept Useful as a writing tool Helpful in preparing for examinations / tests Improved thinking Courtesy: Prof.Sekhar who works in Perumal Manimekalai Engineering college, Hosur has inspired me to write this post.

Projecting Authenticity in Advertising Communicating to the prospective customers with the objective of persuasion, needs credibility and authenticity in the message strategy. Audience should trust the message and the brand to take further steps. Successful advertisements are successful, because they have created messages with trust and authenticity. Authenticity not only gives the audience trust towards the brand, it reduces the cognitive dissonance created by wrong understanding about the brand, puts the brand first in the consideration set.