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Showing posts from November, 2010

Brand Rajnikanth

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"Endhiran' had a remarkable response from its audience. Earlier movies attract audience for 25 weeks and ROI is awaited till that. In case of Enthiran in 10 days (approximately)the investment is converted into profit. What are the tricks used in the movie? can the same tricks can be applied in ads to sell the products for the advertisers. Let me state the reasons for the success of Enthiran * Rajinikanth - The matinee idol of Tamilnadu * Technology (Animation & Graphics) * Strong story line * Entertainment appeals * Mass Appeal * Buzz created by Producers and Fans and many Can these strategies be applied in Ads The hero which has a very strong brand image in the region. Therefore a strong brand image of the product determines ad's success. The hero of the movie has all features (heroism, comedy)which suits the tastes of the audience. Only an ad backed up by a quality product can give 100% or more success. Only by gimmicks ads will not sell products. A good st...